The open list, in detail

Enter Statistics, select the campaign you want to analyze, then click Openings to see the full list of subscribers who opened your message. For each one you get the opening time, the exact day, and the address book they belong to — a precise picture of who's engaged.

Keep your most loyal subscribers close and target readers who open at specific times of day. Just as importantly, use the list to tidy up your contacts: removing people who haven't interacted in months improves your open statistics and protects your overall deliverability.

RAISE YOUR OPEN RATE

How to get more opens

Write a compelling subject
A good discount or benefit in the subject draws attention.
Add an emoji
An emoji in the subject makes your mail stand out.
Run A/B tests
Test subject lines against subscriber segments and compare.
Send at the right time
Use opening times to schedule for peak engagement.

Complement opens by tracking your link clicks from the Reactivity tab, so you can judge effectiveness with certainty. More in our email metrics guide.

QUESTIONS

Frequently asked questions

What does the open list show?
For each campaign, the exact subscribers who opened, the opening time, the exact day, and the address book each belongs to.
How do open rates help deliverability?
By removing contacts who haven't engaged in months, you keep your list to people who actually want your emails, which lifts your open rate and protects deliverability.

Get more of your emails opened

Start free and use open-rate data to sharpen your subject lines, timing and lists.