A warm lead is a person or organization that has already shown some level of interest or engagement with your product or service. This could be through downloading a whitepaper, attending a webinar, visiting your pricing page, or responding to an initial outreach.
Compared to a cold lead, a warm lead is more receptive to follow-up communication and may be closer to making a purchase decision.
Warm leads are valuable because they’ve already entered your sales funnel and are more likely to convert than unqualified contacts. They represent a key stage in lead nurturing strategies and are an important focus in the sales process.
Explore the broader definition of a lead to see how warm leads fit within the sales pipeline.
10 Proven Ways to Generate Warm Leads and Grow Your Business