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FAQ organized by category

Questions most frequently asked:

What is a dedicated IP?

A dedicated IP is an IP address used exclusively by a single Mailpro sender. Unlike a shared IP, where reputation...

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Why isn´t my form online anymore?

If your Mailpro form has suddenly stopped working, the most common cause is that your subscription has expired or your...

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What Is SMTP Error 554 and How to Fix It?

SMTP error 554 is a permanent rejection: the recipient server refused to accept your email. The good news? Once you...

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Is SMTP protocol reliable?

Yes — SMTP is one of the most reliable application protocols on the internet. It runs over TCP, supports retries,...

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Which SMTP port to use?

SMTP uses several ports, but only two of them really matter for sending email today: 587 (with STARTTLS) and 465...

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How Does the Mailpro API Work?

Mailpro’s API lets developers send transactional and marketing emails directly from their software, without going through the web interface. Access...

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What is a drag and drop editor?

A drag-and-drop editor is a visual newsletter builder where you assemble an email by dragging blocks — text, images, buttons,...

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How can I increase my opening rate?

Open rate goes up when three things line up: the right person, the right inbox, and a subject line worth...

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What are some common email marketing metrics?

The metrics that matter in email marketing all answer the same question: did your message reach the right people, and...

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How do you get your Mailpro account validated?

Validating your Mailpro account is the step that turns your trial into a fully active sender account — lifting send...

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How to write a great email subject line?

The subject line is the only sentence that decides whether your email gets opened. A great one is short, specific...

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What is the best day to send my newsletter?

The honest answer: there is no universal best day — only a best day for your audience. Industry studies put...

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Should I segment my email list?

Yes — segmenting your email list is one of the highest-leverage things you can do. A segmented send is targeted...

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Tips for creating a newsletter with good content

Good newsletter content respects three things: the subscriber’s time, their inbox and their reason for signing up. Strip out everything...

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How often should I send email marketing campaigns?

There’s no single right number. The best frequency depends on what you’re sending, who is on your list and how...

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Is Email Marketing Effective?

Yes — and by a wide margin. The latest industry studies put email marketing ROI at around $36 for every...

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Do I need my own domain name to do email marketing?

Strictly speaking, no — you can technically send a Mailpro campaign from a free Gmail or Outlook address. In practice,...

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What is a domain name?

A domain name is the human-readable address of a website or email server — like mailpro.com. Behind the scenes the...

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Do I need my phone for using a two-factor authentication?

Short answer: a smartphone is the most common way to receive your Mailpro 2FA codes, but it is not strictly...

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What is a two-factor authenticator (2FA)?

A two-factor authenticator (2FA) is a small mobile or browser app that produces a fresh 6-digit code every 30 seconds....

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