A dedicated IP is an IP address used exclusively by a single Mailpro sender. Unlike a shared IP, where reputation depends on every sender on the same address, a dedicated IP isolates your sending so the deliverability of your campaigns depends only on your own practices.
Dedicated IP vs shared IP
| Criterion | Shared IP | Dedicated IP |
|---|---|---|
| Reputation | Built collectively | Built only by you |
| Volume | Suited to low/medium | Recommended for high volume |
| Warm-up | Already done | Required at the start |
| Cost | Included in the plan | Paid add-on |
| Best for | Occasional senders | Regular, high-volume senders |
When does it make sense?
A dedicated IP is worth it once you send a steady, large volume of email each month and you want full control over your sender reputation. Below that threshold, a well-managed shared IP usually delivers similar results with less maintenance. See the pros and cons of a dedicated IP for more detail.
Dedicated IP or dedicated IP pool?
For very high volumes, a dedicated IP pool spreads your traffic across multiple addresses, which protects deliverability if one IP gets flagged. Compare both options in our guide on dedicated IP vs dedicated IP pool.
Ready to switch to a dedicated IP?
Discover how the Mailpro dedicated IP works and how to rent a fixed IP for your account.