A customer satisfaction survey is a short, structured questionnaire designed to measure how customers feel about a product, service, or brand. In simple terms, it helps businesses understand what’s working well and what needs improvement.
These surveys often include questions about product quality, ease of use, customer service, and overall satisfaction. For a complete guide with ready-to-use examples and tips, read our full blog article on customer satisfaction surveys.
What Is the Purpose of a Customer Satisfaction Survey?
The main goal is to gather actionable insights that help businesses:
- Identify strengths and weaknesses: Discover what customers appreciate and where improvements are needed.
- Enhance the customer experience: Use feedback to optimize products, processes, and services.
- Increase loyalty: Listening to customers builds trust and retention over time.
Which Metrics Are Commonly Used?
- CSAT (Customer Satisfaction Score)
- NPS (Net Promoter Score)
- CES (Customer Effort Score)
How to Create a Simple Customer Satisfaction Survey
To collect reliable results:
- Keep the survey short and easy to understand
- Use a mix of rating scales, yes/no, and open-ended questions
- Test it on different devices before sending
With Mailpro’s survey tool, you can easily create and distribute customer satisfaction surveys online. The platform includes customizable templates, automatic reports, and real-time analytics to help you make data-driven decisions.