A good email is easy to scan, looks great on any device, and matches your brand at a glance. The visuals matter, but they always serve the message: a single goal per email, one clear call to action, and copy short enough to read on a phone in five seconds.
The building blocks of a good design
Keep the structure boring and the content sharp. Use a single column at 600–640 px wide with generous white space, web-safe fonts at 14–16 px with a strong hierarchy, two or three brand colors with high contrast, compressed images with descriptive alt text, and one primary CTA button with a clear action verb.
Make it responsive from the start
Most emails are now opened on mobile, so always start with a responsive email structure and use Mailpro’s responsive editor. A clean minimalist design usually performs better than a dense, cluttered layout.
Start from a template that fits your brand
Browse the Mailpro template gallery, then read why design is key for your brand and how to use templates effectively.
See it in action: Mailpro's new newsletter editor lets you build a design block by block, no code needed.