Email marketing tips

Is There a Better Option Than Mailchimp?

Mailchimp helped popularize email marketing, but it is no longer the only — or always the best — choice. If...

What is the +1 Gmail trick? (and why you shouldn’t rely on it)

The “+1 Gmail trick” (also called the “Gmail plus trick”) uses a small feature in Gmail: you can add a...

What Does Emailing Mean?

Emailing refers to the practice of sending email at scale — usually to a list of contacts — for marketing,...

What Is a Good Email Marketing ROI?

Across industries, email marketing averages around $36 in revenue for every $1 spent. Anything above that is a great campaign...

Email Marketing vs Email Blast: What Is the Difference?

People often use the terms interchangeably — but they describe very different practices. Email blast One generic message sent to your entire...

What Is Eco-Friendly Email Marketing?

Eco-friendly email marketing is the practice of reducing the carbon footprint of your campaigns — lighter emails, cleaner lists, fewer...

How Do I Design a Good Email?

A good email is easy to scan, looks great on any device, and matches your brand at a glance. The...

How to Optimise Subject Lines as Title Tags for Email Campaigns

An email subject line plays the same role as a web title tag: it’s the first thing people see in...

What Are the Differences Between Texting and Email?

Texting and email both deliver written messages, but they target very different moments. SMS goes straight to the phone in...

What’s a no-reply email?

A no-reply email is a sender address — for example [email protected] — used to push transactional or notification messages without...

What is a CTA or call to action?

A CTA, or call-to-action, is the prompt — usually a button or styled link — that tells your reader exactly...

How can I increase my opening rate?

Open rate goes up when three things line up: the right person, the right inbox, and a subject line worth...

How to write a great email subject line?

The subject line is the only sentence that decides whether your email gets opened. A great one is short, specific...

Tips for creating a newsletter with good content

Good newsletter content respects three things: the subscriber’s time, their inbox and their reason for signing up. Strip out everything...

How often should I send email marketing campaigns?

There’s no single right number. The best frequency depends on what you’re sending, who is on your list and how...

Is Email Marketing Effective?

Yes — and by a wide margin. The latest industry studies put email marketing ROI at around $36 for every...

Do I need my own domain name to do email marketing?

Strictly speaking, no — you can technically send a Mailpro campaign from a free Gmail or Outlook address. In practice,...

What is a domain name?

A domain name is the human-readable address of a website or email server — like mailpro.com. Behind the scenes the...

Spam Words to Avoid in Your Email Campaigns

Spam filters scan every email for "trigger" words — terms that historically appear in scams, phishing attempts and aggressive sales...

The 10 rules of email marketing

Following these 10 fundamental rules turns a simple newsletter into a real growth engine. Here is the must-have summary of...