There’s nothing set in stone but how often should you email your customers? If you send too often, your subscribers are likely to tune out what you have to say or unsubscribe altogether. If you don’t send enough emails, your customers may miss out of deals or perceive that your business is slowing down.

In our opinion, it is better to send newsletters less often, but to only send newsletter with great content in them. Over-sending newsletters can backfire, making customers delete your newsletters or mark you as a not-wanted sender. Make sure you send only when necessary and when you have something of good quality that you want to communicate to customers. Customers appreciate receiving good information and will therefore look forward to receiving your newsletters.

Learn how to create newsletters with great content.