The 10 Rules of Email Marketing
1. Customize the subject/title of the newsletter.
2. Customize the content of the newsletter.
3. Use a shipping address with a customized domain name.
4. Create a readable and easily accessible content.
5. Create hyperlinks for the images/texts displayed in the newsletter.
6. Use the "standard" size newsletter (600-700 pixels wide).
7. Communicate often about your activities without flooding your subscribers.
8. Insert buttons (call-to-action) to incite the subscribers to click (Button creator).
9. Create a balanced content of 50% texts and 50% images.
10. Make tests before sending the actual newsletter.