Powerful Marketing Software
Powerful Marketing Software
All in one marketing platform to help you increase your sales and succeed.
Start for free

Question : How to write a great email subject line?

A successful email starts with a subject line that grabs the attention of your recipients. Good subject lines are often personal or descriptive and give people a reason to check out your content. Whatever your approach, it's important to keep your audience in mind, and test different words and phrases to see what they prefer.

Tips for perfecting subject lines

  • Personalization: People love feeling special and personalizing your subject line does this for you. This will automatically increase your opening rates. With Mailpro, you can easily personalize your subject line as well as your content with our dynamic fields.
  • Be Direct and Descriptive. Sometimes, it's better to be direct and descriptive than trendy. Try to communicate the benefits of your promotions or call attention to specific deals.
  • Keep it Bold and Short. For many recipients, especially those reading your emails on mobile devices, shorter is often better. We recommend personalized short subject lines that catch your customer’s attention.
  • Limit punctuation. Our research shows that it’s best to use no more than 3 punctuation marks per subject line. Too many punctuation marks can make your email look suspiciously like spam, especially if you use a lot of special characters.
  • Use emojis Carefully. It’s fun to use emojis, especially today when they are so popular to use. However, there are a few things to keep in mind when you use emojis:
  • Based on our recommendations, you should use no more than 1 emoji at a time.
  • Use emojis to supplement words rather than replace them, to make sure your main message gets across.
  • Different operating systems render different versions of emojis, so it’s important to test.

We suggest laying out your most important information or the main takeaway toward the top so people can quickly scan your email if they’re short on time.

These tips will automatically increase your opening rates. Remember that with Mailpro, you can conveniently personalize your subject line as well as your content with our dynamic fields.

You can also view our blog for additional tips.






You might also be interested in:

Words you shouldn´t use inside your email campaign You will find here the list of forbidden words. These words should be...
Read more
Also in our FAQ section: What is DMARC? 1. Connect to your Mailpro Account. 2. Go to Webmaster’s zone and click on DMARC. 3....
Read more
Measure Email Segmentation Proper email segmentation improves the performance of your core email marketing metrics.  Click Rates: With email segmentation, you can...
Read more
Learn about segmenting your contacts for your email marketing campaigns A segment is a division of your contacts based in several...
Read more
Transform your email to SMS easily with Mailpro If you want to transform an email into an SMS all you have...
Read more

How can I help you?

Get 90% of your answers through research by keywords.
By Category FAQ organized by category
Mailpro™ Training Videos

Email Marketing Software & Email Automation

Open a Mailpro account and enjoy 500 free credits