Operating System & Email Software

Unsubscribe rates

Knowing what kind of operating system and email software your customers use is incredibly important when it comes to effective email marketing. Different softwares have different compatibility levels, meaning that an email created for one OS or software may not render in another. Therefore, understanding the type of operating system and the preferences of each user can help ensure that all emails are properly formatted and seen by customers regardless of device used. Additionally, understanding user preferences can help you create targeted campaigns that address the specific needs and wants of each customer for better engagement results.

We insert invisible images in each newsletter in order to see when someone opens an email. This tells us which OS and Email Software is used. Apple devises download images by default unlike oulook. Therefore, apple tends to have a higher rate.

Top Operating System (OS)

Top webmail and email software

Email Marketing Benchmark 2023
Get the eBook right now

Email Marketing Software & Email Automation

Open a Mailpro account and enjoy 500 free credits
Try for free

This site uses Cookies, by continuing your navigation, you accept the deposit of third-party cookies intended to offer you videos,
sharing buttons, but also understand and save your preferences. Understand how we use cookies and why: More information