Blog organized by category

Legislation

The New Era of Email Marketing with GDPR
GDPR-Compliant Email Marketing: The New Era of Privacy-First Campaigns
The General Data Protection Regulation, also known as GDPR, came into being on May 25th, 2018.However, this latest policy has sparked fears in the minds of marketers since then.You ask why?Well, it was because: 33.33% of B2B ma...
Zero-Party Data: How to Ask Subscribers What They Want and Use It
Zero-Party Data: How to Ask Subscribers What They Want and Use It
Last updated: May 22, 2026 — by the Mailpro Marketing Team Quick answer: Zero-party data is what subscribers tell you on purpose — their preferences, intentions, and context. You collect it by asking directly throug...