Adapting newsletters to email services of prospects

Among the various data that Mailpro offers his users during the broadcasting of their email campaign, there is a tool that enables you to know the use percentages of each type of email client among your prospects. This statistic offers a global vision of the most frequently used mail boxes and, consequently, makes it possible to adapt the content of one's newsletter so that it may ideally be read by each addressee.

Ensuring that one's emails are compatible with the message services of most prospects

The information of the mail clients used by one's prospects is precious to choose the best use of HTML during the creation of the content of one's emails. Creating a graphically beautiful email is not enough. You also need to make sure that it can be read by the majority of mail boxes. For example, Gmail and Outlook don't like the HTML tags related to margins or floating; consequently, the use of the latter tags may break the whole structural coherency of a newsletter.

Structural advice for the good reading of a newsletter by all mail clients

The use of the information provided by Mailpro on mail clients used by prospects is very important. You need to learn about your addressees' most popular message services and to know their graphical limitations so as to adapt the structure of your emails consequently.

Generally speaking, at first, you'd better use HTML charts with a column formatting, taking particular care to configure the width of each cell and to avoid useless spaces and blanks. It is also useful to check that your emails are no higher than 1024 pixels and no wider than 768 pixels. These precautions will enable you to make sure that your emails display correctly in most mail boxes.

Nevertheless, the best solution remains to try out your newsletter on yourself before sending it. If you send it to several test mail clients, then, you will just have to adapt the structures of your emails to the results that you get and to customise them for each type of mail box.

You may also discover :
- The reactivity rate of an email campaign, the barometer of performance

- The click-through rate, an essential figure in email campaigns

- he opening rate of an email campaign, to measure one's eye-catching capacity

- The unsubscription rate to measure the interest generated by the email campaign

- The NFTA rate, which testifies to the deliverability of an email file

- Geolocation, a customising feature for email campaigns

- Knowing the operating systems used by prospects to improve their emails

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