Email segmentation is one of the most important things you can do to improve your email marketing results. By segmenting your email list, you can target specific groups of people with specific email content that is relevant to them. This relevance leads to higher open and click-through rates, which in turn leads to more conversions and sales. There are a number of ways to segment your email list, including by location, age, gender, interests, and more. The best way to segment your list will depend on your specific business and goals. However, segmenting your email list is always a good idea if you want to improve your email marketing results.
With the right kind of data, you can create hyper-targeted segments of your contacts for email, postcard, or ad campaigns. Segmenting options will vary based on the data you've collected.
Here are some examples of segments you can create
- Subscribed contacts who opened any of your last email campaigns
- Less active contacts: Subscribed contacts who didn't click in your last email campaign
- Contacts that have recent purchased a product or subscription from your website or store
- Contacts that often buys
- Contacts that tend to be more active than others
- Contacts who spent $100.00 or more on products
A segment is a division of your contacts based in several criterial in your fields, tags or activity. All things considered, Segments can help you to reach your target in a campaign, improve your email reputation and increase your sales and engagement.