Click-through rates compare the number of people who have clicked on a link inside an email campaign.
This is such an important metric because you can see if you are getting through to your audience. Are you communicating efficiently enough so that they are convinced to click?
The average CTR should be between 2 and 5 %.
If your CTR is lower than that, you should start questioning your strategy. Are you communicating the right content to the right audience? What can you do to make sure they click? Are you segmenting your email contacts? Are you using the right call to action?
We calculate click rates by dividing the total number of people who clicked by the number of emails delivered and multiply this result by 100.
The Netherlands leads with a 2.97% CTR followed by France with a 2.89% CTR and Germany with a 2.55% CTR. The countries with the lowest CTR are Mexico, Egypt, and the United Arab Emirates.
Could it boil down to the effective way in which European countries communicate with their audience?
It is very important to have less of a marketing email and more valuable content for your audience in order for them to engage. Personalizing emails also goes a long way to improving your CTR.