Email Marketing Benchmark 2021

Click Rates

Click-through rates compare the number of people who have clicked on a link inside an email campaign.

This is such an important metric because you can see if you are getting through to your audience. Are you communicating efficiently enough so that they are convinced to click?

The average CTR should be between 2 and 5 %.

If your CTR is lower than that, you should start questioning your strategy. Are you communicating the right content to the right audience? What can you do to make sure they click? Are you segmenting your email contacts? Are you using the right call to action?

We calculate click rates by dividing the total number of people who clicked by the number of emails delivered and multiply this result by 100.