Unsubscribe Rates

Open rates

Your newsletter unsubscribe rate is the rate of people who click on the unsubscribe link on your newsletters. This is such an important metric because it will definitively show you the quality of your newsletter. If you have tons of people unsubscribing from your newsletter, then you really need to start thinking about changing your strategy!

In Europe, GDPR Laws have made it mandatory to have an unsubscribe link in every newsletter that is sent.

We calculate the unsubscribe rate by taking the total number of unsubscribes and dividing it by the total number of emails that were actually delivered. We then multiply the result by 100.

Unsubscribe Rates by Day of the Week

Seems like most don´t like receiving emails on Sundays. Even though Sundays have a great opening rate, it seems people tend to unsubscribe more on Sundays. Sundays have an unsubscribe rate of 0.314%. followed by Thursday and Friday, each with 0.194%.

The lowest unsubscribe rates seem to be on Saturdays, with a 0.124%.

Saturdays, however, have a bad opening rate and click rate. Therefore, it is an overall bad day to send emails.

Wednesdays seem to have an overall low unsubscribe rate, a high opening rate, and a high click rate.

Opening Rates
Email Marketing Benchmark 2021
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