Unsubscribe Rates

Open rates

Your newsletter unsubscribe rate is the rate of people who click on the unsubscribe link on your newsletters. This is such an important metric because it will definitively show you the quality of your newsletter. If you have tons of people unsubscribing from your newsletter, then you really need to start thinking about changing your strategy!

In Europe, GDPR Laws have made it mandatory to have an unsubscribe link in every newsletter that is sent.

We calculate the unsubscribe rate by taking the total number of unsubscribes and dividing it by the total number of emails that were actually delivered. We then multiply the result by 100.

Unsubscribe Rates by Industry

Education and training have the highest unsubscribe rates, with 4.63%, followed by the computer and electronic industry at 3.64% and marketing and advertising with a 3.16% unsubscribe rate.

Opening Rates
Email Marketing Benchmark 2021
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