Unsubscribe Rates by Country

Unsubscribe rates

Unsubscribe rate can vary from country to country, depending on the general audience size and type, as well as cultural and legal trends. For example, countries with a large number of email subscribers may have higher unsubscribe rates than smaller countries. Additionally, people from different cultures may respond differently to marketing emails and campaigns, causing variations in the rate of unsubscription. Likewise, email campaigns in some countries may be subject to more stringent regulations which can impact their unsubscribe rates compared to those in less-regulated areas. Keeping up with the changing trends across different markets is important for companies looking to deliver relevant content and maintain low unsubscribe rates in their campaigns.

If your unsubscribe rate seems too high you might immediately think there is a problem with your newsletter. However, there might be more of a problem with your email list or to who you are sending your newsletter to.

Luxembourg has some of the highest unsubscribe rates of any country in email marketing, which is a direct result of its low level of trust towards brands and marketers. This lack of trust is due to the country’s unique cultural values, which are more focused on privacy and security than many other countries. Additionally, high taxation rates have caused companies to focus on high-value sales instead of building long-term customer relationships, leading to poor quality content and a lack of incentives for subscribers to remain subscribed. Finally, many consumers find it difficult to navigate through data protection laws while unsubscribing from emails, which further increases the rate of unsubscribers. In order to reduce the rate in Luxembourg, marketers must focus on developing deeper customer relationships and creating content that builds trust with subscribers.

Email Marketing Benchmark 2023
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