It's no secret that a well-crafted newsletter can be a powerful tool for promoting your business. By sending regular updates to your subscribers, you can keep them informed about your products and services, and encourage them to return to your website or store. However, if your newsletters are not well-constructed, they may do more harm than good.

Before you hit the send button on your next newsletter, take a few minutes to go through this checklist:

Define your email marketing strategy

Email marketing strategy is a plan for using email to achieve business goals. Email marketing goals can include: acquiring new customers, building brand awareness, driving traffic to your website, or increasing sales. Email marketing strategies are often based on customer segments, such as demographics (age, gender, location) or interests (buyers of green products). Email marketers use various email marketing tools to automate and measure their email campaigns. Email marketing platforms such as Mailpro provide email templates, content libraries, and analytical toolsto help email marketers create and send engaging emails that advancetheir email marketing strategy. Common email marketing strategies include creating a series of welcome emails for new subscribers, sending promotionalemails during sales periods, or sending triggered emails based on customerbehavior (such as abandoned cart emails). ultimately, an effective email marketing strategy should be designed to achieve specific business goals and must be constantly evaluated to ensure it is achieving those goals efficiently.

Make sure to have a great catchy newsletter subject line

The newsletter subject line is your first and perhaps only chance to make a good impression on the recipients of your newsletter. A good newsletter subject line will grab the reader's attention and make them want to learn more about what you have to say. However, a poorly conceived or executed subject line can quickly turn people off, regardless of how interesting your newsletter content may be. When crafting a subject line for your newsletter, keep it short, clear, and to the point. Avoid gimmicks or anything that could be perceived as spam. Instead, focus on giving the reader a taste of what they can expect to find inside. With a little thought and effort, you can ensure that your newsletter always makes a great first impression.

Make sure your newsletter is not too big

Sending a newsletter that is too big in size can be problematic for a number of reasons. First, large files can take a long time to download, which can frustrate readers. In addition, big files can tax email servers, increasing the risk of deliverability issues. Finally, large newsletters are more likely to get caught by spam filters. To avoid these problems, be sure to keep your newsletter size under 2MB. This will ensure that your newsletter can be downloaded quickly and easily, without putting strain on email servers or triggering spam filters. Read more about the right email newsletter size

Make sure your image/text ratio is right

When creating a newsletter, it's important to pay attention to the newsletter image/text ratio. This refers to the amount of text versus the amount of images used in the newsletter. If there's too much text, it can appear overwhelming and dissuade readers from engaging with the newsletter. On the other hand, if there are too many images, the newsletter can seem disjointed and difficult to follow. Finding the right balance is key to ensuring that your newsletter is both visually appealing and easy to read. Keep in mind that the ideal image to text ratio will vary depending on the type of newsletter you're creating. As a general rule of thumb, Aim for a 60:40 split between images and text. This will give your newsletter enough visual interest to hold readers' attention while still including enough information to be informative.

Insert Call to action buttons

Call to action buttons are a great way to encourage your readers to take action. By placing these call to action buttons inside your newsletter, you can make it easy for your readers to find and click on them. Plus, by including call to action buttons in your newsletter, you can help to increase the effectiveness of your call to action. So, if you're looking for a way to increase the response rate to your newsletters, consider adding call to action buttons.

Make sure all of your links are working

It's important to make sure that all of the links inside your newsletter are working properly. If links are broken, it can reflect poorly on your business and make it difficult for readers to find the information they're looking for. To avoid this, regularly test all of the links in your newsletter and fix any that are broken. This will help ensure that your newsletter is professional and easy to use. Mailpro allows you to check on newsletter's broken links easily with our Anti-Spam Tester.

Proof Read your Newsletter

Before you hit the send button on your next newsletter, take a moment to proofread it. A few quick minutes of proofreading can make a big difference in the quality of your newsletter. After all, your newsletter is a reflection of your business, and you want to make sure that it is error-free. Typos and grammar mistakes can make you look unprofessional, so it's important to take the time to proofread your newsletter before you send it out. Pay close attention to the layout and design of your newsletter as well. Make sure that all of the images and links are working properly. By proofreading your newsletter before you send it, you can be confident that you are sending out a high-quality publication that reflects well on your business.

Allow your audience to unsubscribe and test this is working

Unsubscribing from a newsletter should be a quick and easy process for your audience. According to GDPR compliance regulations, you must provide a clear and conspicuous link in every email that allows the recipient to unsubscribe from your mailing list. The unsubscribe link must be included in a place where it is easily found and must work for at least 30 days after the email is sent. Additionally, you cannot require your audience to go through any extra steps in order to unsubscribe, such as entering their password or clicking on multiple links. By making it easy for your audience to unsubscribe, you can show that you respect their privacy and give them control over the content they receive from you.

Preview and Send a test

As any newsletter editor knows, it's essential to preview your newsletter before you send it out. This allows you to catch any typos or errors, and to make sure that all the links are working. But previewing your newsletter is also a good way to ensure that it looks the way you want it to. You can check the layout, and make sure that all the images and text are where you want them to be. Sending a test newsletter is also a good idea. This allows you to see how the newsletter will actually look in people's inboxes, and to make sure that everything is working as it should be. So before you hit 'send', take a few minutes to preview your newsletter and send a test. It could make all the difference! Mailpro let´s you preview your newsletters so you can see how they actually look on computers and cell phones. 

Schedule or send your newsletter!

If you don´t know how to make an email marketing campaign, Mailpro can guide you step by step. 

Mailpro allows you to test your newsletter before sending it out to make sure that it looks great and arrives in the inboxes of your audience. You can test the size of your newsletter, do A/B testing before sending, add call to action buttons and much more. By using Mailpro's checklist, you can be confident that your email marketing campaign will be a success.

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