X

SUBSCRIBE TO OUR BLOG


And receive the latest posts about Email Marketing

No, Thanks

Powerful Marketing Software
Powerful Marketing Software
All in one marketing platform to help you increase your sales and succeed.
Start for free

Glossary for the E-mail Campaign

Sometimes the Blog vocabulary may seem a bit technical so to make sure that everyone understands here is a glossary of the E-Mail campaign. The beginners will find all the basic Terms and It will be Also be A good Refresher for others

emailing b2b

A/B testing, split-testing: enables to test two versions of the same e-mail campaign or of the same webpage, in order to determine the one that fits best with the objectives of the campaign.

Subscriber: users that have subscribed to your newsletters from your website.

Advertiser: or marketer, the person responsible to launch an e-mail campaign, so basically you.

ASP: « application service provider », web application using its own servers and routers without being installed on your computer..

B2B (BtoB): Business To business, relation from professional to professional. See the e-mail campaign.

B2C (BtoC): Business To consumer, relation from professional to user.

Call-to-action: image on which you can click with an aspect that appeals the user and makes him want to go to the website.

email marketing

Co-registration: technique that can offer a user subscribing to a newsletter, to subscribe to other newsletters from the same brand or company or partners.

Deliverability: ability of a message to be transferred to a recipient. 

DKIM: Domain Key Identifier Mail, authentification system via the cryptographic signature within the content of the message.

E-mail campaign: a commercial message via electronic inbox.

Emailing software or e-mail campaign software: program that enables the sending and the management of a marketing campaign via e-mail such as Mailpro.

ISP: Internet Service Provider.

roi emailingFeedback loop: offers the possibility to trigger marketing actions depending on what the potential customer did in his past.

Hard bounce : e-mail campaign that has not been delivered because the user or the domain name are not correct.

NPAI: addressee unknown or , « bad mail », means that the e-mail address does not exist anymore. Technically, the address is no longer valid.

Opt-in, or double opt-in: Getting the e-mail address of its owner with his consent. See getting addresses.

Opt-out: Getting an address without the proper consent of its owner.

Prospect: the customer, more precisely someone in your database.

ROI : return on investment.

statistiques emailingSpam: messages/ emails received without being asked, mostly with ads in it.

Split-testing: method to test different versions of an e-mail campaign on various samples of the database. 

Click-through rate: means the number of clicked e-mails.

Response rate: Click-through rate divided by the rate of opening.

Conversion rate: means the number of e-mails that led to a sale.

Opening rate: means the number of e-mails that have been read.

Tracking: to follow the messages to know whether they have been opened, deleted, clicked on.

WYSIWYG : « what you see is what you get », user interface offering an intuitive display.

USE THE NUMBER 1 SWISS EMAILING CLOUD SOLUTION FOR SMES, MAILPRO!

Mailpro

Email Marketing Software & Email Automation

Open a Mailpro account and enjoy 500 free credits

TRY FOR FREE