Glossary for the E-mail Campaign
Sometimes the Blog vocabulary may seem a bit technical so to make sure that everyone understands here is a glossary of the E-Mail campaign. The beginners will find all the basic Terms and It will be Also be A good Refresher for others
A/B testing, split-testing: enables to test two versions of the same e-mail campaign or of the same webpage, in order to determine the one that fits best with the objectives of the campaign.
Subscriber: users that have subscribed to your newsletters from your website.
Advertiser: or marketer, the person responsible to launch an e-mail campaign, so basically you.
ASP: « application service provider », web application using its own servers and routers without being installed on your computer..
B2B (BtoB): Business To business, relation from professional to professional. See the e-mail campaign.
B2C (BtoC): Business To consumer, relation from professional to user.
Call-to-action: image on which you can click with an aspect that appeals the user and makes him want to go to the website.
Co-registration: technique that can offer a user subscribing to a newsletter, to subscribe to other newsletters from the same brand or company or partners.
Deliverability: ability of a message to be transferred to a recipient.
DKIM: Domain Key Identifier Mail, authentification system via the cryptographic signature within the content of the message.
E-mail campaign: a commercial message via electronic inbox.
Emailing software or e-mail campaign software: program that enables the sending and the management of a marketing campaign via e-mail such as Mailpro.
ISP: Internet Service Provider.
Feedback loop: offers the possibility to trigger marketing actions depending on what the potential customer did in his past.
Hard bounce : e-mail campaign that has not been delivered because the user or the domain name are not correct.
NPAI: addressee unknown or , « bad mail », means that the e-mail address does not exist anymore. Technically, the address is no longer valid.
Opt-in, or double opt-in: Getting the e-mail address of its owner with his consent. See getting addresses.
Opt-out: Getting an address without the proper consent of its owner.
Prospect: the customer, more precisely someone in your database.
ROI : return on investment.
Spam: messages/ emails received without being asked, mostly with ads in it.
Split-testing: method to test different versions of an e-mail campaign on various samples of the database.
Click-through rate: means the number of clicked e-mails.
Response rate: Click-through rate divided by the rate of opening.
Conversion rate: means the number of e-mails that led to a sale.
Opening rate: means the number of e-mails that have been read.
Tracking: to follow the messages to know whether they have been opened, deleted, clicked on.
WYSIWYG : « what you see is what you get », user interface offering an intuitive display.