Automated emails are messages that send themselves when something happens: a new subscriber joins, a customer’s birthday arrives, a membership is about to expire. You set them up once, and they keep working in the background. For busy Australian small businesses, automation is often the difference between having a customer communication plan and meaning to have one.
Automations that suit Australian businesses
- Welcome series: two or three emails introducing your business to new subscribers. See Mailpro’s welcome email automation.
- Birthday emails: a greeting and a small offer on the day. Set up a birthday automation from a date field.
- EOFY reminders: B2B suppliers and accountants can trigger a sequence in early June, before the financial year ends on 30 June.
- Tax-time follow-ups: from July, remind clients which documents to send.
- Renewal notices: gym memberships, insurance, subscriptions and registrations, a set number of days before expiry.
- Seasonal service reminders: air-conditioner servicing before summer, heater checks before winter, gutter cleaning before bushfire season.
- Post-purchase: care instructions, a review request and a related-product suggestion.
How Mailpro automation works
Each automation has a trigger and one or more actions. Triggers include a new subscription, a date field, a click on a link or a contact being tagged. Actions include sending an email or SMS, waiting, adding a tag or moving a contact to another list. Learn more about automation triggers and actions.
Timing across Australian time zones
A birthday email that arrives at 4am local time feels less personal. If your contacts span the east coast, South Australia, the Northern Territory and Western Australia, store the state and build a delay into the automation so messages land in local business hours.
Automated doesn’t mean exempt
An automated email with any promotional content is a commercial electronic message under the Spam Act 2003. It needs consent, sender identification and a working unsubscribe, exactly like a campaign. Several ACMA investigations have involved automated or triggered messages wrongly treated as non-commercial. A transactional message, such as a receipt with no promotion, is different; our page on how to send automated emails explains the distinction.
Before you switch an automation on, test that an unsubscribe also stops the sequence for that contact, so a welcome series does not keep running after an opt-out.
Measure what the automations do
Because automations run continuously, check them regularly. Look at open, click and unsubscribe rates for each step, and adjust weak emails. Our page on automated email statistics explains which numbers matter.
Why Mailpro
Mailpro combines email and SMS automation in one account, with data hosted in Switzerland on private infrastructure, outside US jurisdiction. Pricing is based on sends, not on the number of contacts in your automations. You can start with 500 free credits and build your first welcome series today.