Click Rates by Industry

Click rates

The insurance industry consistently has some of the highest click through rates for their email marketing campaigns compared to other industries. This is likely due to the fact that insurance is a product that most people need, so readers are more likely to pay attention to messages about it. Furthermore, insurance products usually require more effort and research to purchase, so emails may contain valuable information that readers find useful and are likely to click on. Additionally, insurance companies often personalize emails with tailored offers or discounts which makes them more attractive. All of these factors make the insurance sector an ideal place for email marketers looking for high CTRs.

The gaming industry generally has a lower click through rate for their email campaigns than other industries. This is likely because most gaming-related emails are promotional in nature, and many readers may not be interested in products or offers related to video games. Additionally, these emails tend to contain large amounts of text which can be overwhelming for readers and make them less likely to take action. Lastly, the gaming sector is highly competitive with prolific new releases that quickly become outdated and diminish the value of offers sent out via email. To increase CTRs in this industry, marketers should focus on creating more compelling content that captures readers’ attention and drives them to act.

Email Marketing Benchmark 2023
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