The click through rate (CTR) is an important metric when it comes to email campaigns. It’s the percentage of people who click on a link, image or call-to-action in your emails after they’ve opened them. A higher CTR indicates that your message resonated with your readers and makes them more likely to take action. Tracking this rate can help you understand how successful your campaigns are and make adjustments accordingly for future messages. Knowing the click through rate also helps you identify areas for improvement such as adjusting the design, content or timing of emails to increase engagement from readers.
The average CTR should be between 2 and 5 %.
If your CTR is lower than that then you should start questioning your strategy. Are you communicating the right content to the right audience? What can you do to make sure they click? Are you segmenting your email contacts? Are you using the right call to action?
We calculate Click rates by dividing the total number of people who clicked, by the number of emails delivered, and multiply this result by 100.
