Unsubscribe rates in email marketing can vary depending on industry and strategy. On average, unsubscribe rates between 0.1-0.5% are considered good and anything higher than 1% could mean there is a problem with the content or targeting of emails. It is important to keep track of unsubscribe rate as it can indicate whether an email campaign is successful or not. Additionally, unsubscribing from emails could be due to other factors such as frequency, lack of personalization, outdated or irrelevant content etc. Thus, businesses should always strive to create better campaigns that improve user engagement and reduce their rate of unsubscription.
In Europe, GDPR Laws have made it mandatory to have an unsubscribe link in every newsletter that is sent.
The unsubscribe rate of an email campaign can be calculated by taking the total number of subscribers that opted out and dividing it by the total number of sent emails. This percentage gives you an idea of how effective your campaign was in terms of user engagement. It is important to note that unsubscribe rate can vary depending on industry, type of content, personalization and other factors.
