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Choosing the right email marketing software is essential for building successful campaigns. Whether you're exploring options or comparing email service providers (ESPs), understanding your needs is the first step. In this email m...
One of the main trends that stands out for Email Marketing in 2019 is Storytelling.
It is true that it is not a new technique, but, it has been gaining strength at a time when audiences seek greater personalization and emotional ...
Before we start talking about which type of IP is the most convenient, you should know that IP means "Internet Protocol" and is basically a unique number that identifies a device that is connected to a network. Th...
Find out the mistakes you should avoid when creating your next email campaign
Submitting a Newsletter may be the most powerful way to reach your client or prospects, and if you want this to be successful among your subscrib...
In this article we tell you how emails that cannot be delivered are classified and why it is important to measure their quantity.
The email marketing statistics are some of the most important aspects of an email marketing strat...
Statistical analysis is a fundamental part of email marketing, as it is for all the strategies that digital marketing allows us to achieve. Thanks to the traceability provided by the measurement tools, you may know the mosgene...
Know how to use GIFS in your campaigns and easily import them into your messages
You find them in all social networks, in daily conversation they have replaced the casual hello and good morning. They are usually fun and youthf...
This is a quick review with good tips about how to improve your delivery rate, from the Mailpro Team, the “Swiss Email Marketing Software”
You found the right Email Marketing Solution, you have greet things to commu...
One of the greatest advantages of e-mail campaigns is that with the help of tracking you can determine the problems in a campaign or on the contrary the actions that are profitable to the turnover. The stats enable to have an obje...
To gain more and more subscribers to their newsletteris one of the advertisers’ objectives but their worst nightmare is when they unsubscribe and that can happen a lot sometimes. Here is our advice to keep a high number of subscri...
The objective of an e-mail campaign is to ensure e-mails reach several recipients whose schedules in terms of checking their inbox may be different. This concept of sending the message to its recipient’s inbox is deliverability. ...
A good click-through rate means good chance for conversions. This is why many marketers take this rate into consideration in their strategy. If you use a qualified database and relevant content, you are likely to get a high click...
TheWeb Marketinglooks so easy; actually everyone is using it, thus a beginner may feel that he can manage it himself without too much trouble. It is true; however you need to know some rules, not always followed by advertisers, wh...
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1) Targeting
The return on investment (ROI) is important and can only be achieved if this first step is properly carried out. It i...
How to keep your emails out of spam
To avoid the spam folder and reach the inbox, three things matter most: a clean, opt-in email list, a strong sender reputation, and authenticated emails (SPF, DKIM, DMARC). The spam filters used...
SPF, DKIM and DMARC: how to authenticate your emails
Authenticating your emails means proving to mailbox providers that you are the legitimate sender of your messages. It rests on three complementary standards: SPF, DKIM and DMAR...
How to write an effective email subject line
A good email subject line is short, personal, clear and honest. More than anything else, it decides your open rate: in a crowded inbox, the subject line and sender name are often the on...
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