Blacklisting is the listing of your IP or domain on a public block list (RBL, DNSBL, Spamhaus, Barracuda…) that flags senders deemed abusive.
Why you get blacklisted
- Sudden volume spike from a cold IP
- Too many spam complaints (> 0.1%)
- List containing spam traps
- Missing or broken SPF/DKIM/DMARC
- Purchased or rented lists
- Content flagged as abusive (phishing, fraud)
How to check your status
| Tool | What it checks |
|---|---|
| MXToolbox | 100+ public blacklists |
| Spamhaus | Most consulted by ISPs |
| Mail-Tester | Overall deliverability score |
5 immediate actions to get off the list
- Identify which list flagged you
- Follow that list's delisting process
- Configure SPF, DKIM, DMARC properly (SPF, DKIM, DMARC)
- Clean the list: remove bounces and inactives
- Resume sending gradually (warm-up)
How Mailpro protects you
- Built-in SPF / DKIM / DMARC authentication
- Shared IPs monitored continuously
- Automatic throttling per ISP
- Spam-trap detection before sending
More on the email blacklist definition page, the blacklist blog post, and the deliverability hub.