Creating Segments

Go to Contact tab and click in Segments.

 Click in Add Segments.

Types of conditions:

• On Contact Field: you can segment contacts for a criterial in a field, for example if field Name Starts with A or field Married is True.
•  On Contact Activity: You can segment based on the activity of a contact, whether or not you opened an email, whether or not you clicked on a specific link in a campaign, whether or not you sent an email or if an email was delivered or not.
• On Contact Tag: you can segment if your contact has or not a tag.