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Question : How To Measure Email Segmentation?

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Proper email segmentation improves the performance of your core email marketing metrics. 

Click Rates: With email segmentation, you can personalize the email copy specifically for the audience. And, personalized email can increase the click rate significantly.          

Open Rates: A good subject line is undeniably the best way to increase the open email rate. However, if the subject line relates to the audience, they are more likely to open the email.

Unsubscribe Rates:  If the audience cannot relate to your content, they will unsubscribe immediately. So, with email segmentation, you can send the right message to the right people.   

So, if you need any help with email segmenting, we, at Mailpro, can definitely help you with it. Get in touch with us now.

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