When Mailpro automatically inserts a link in your email — the unsubscribe link, the “view in browser” link, the “forward to a friend” link — the wording follows your account’s default language. If your subscribers speak a different language, the mismatch hurts trust and click-through. The good news: you can change the default language for all automatic links in two clicks, or override it per campaign.

Why it matters: A French subscriber who sees an English “Unsubscribe” link is more likely to mark the email as spam than to click it. Localizing automatic links is a small change with measurable impact on engagement and deliverability.

The languages supported out of the box

LanguageCodeAuto-link example (unsubscribe)
EnglishenUnsubscribe
SpanishesCancelar suscripción
FrenchfrSe désinscrire
GermandeAbmelden
ItalianitAnnulla iscrizione
PortugueseptCancelar inscrição
DutchnlUitschrijven
PolishplWypisz się

Step 1 — Change the account default

Open Account → Preferences → Default language. Pick the language matching your main audience and save. From this moment, every new campaign uses that language for automatic links unless overridden.

Step 2 — Override per campaign

If a single campaign targets a different audience (e.g. a French campaign in an English account), open the campaign settings, scroll to Automatic links language and pick the right one. The override applies only to this campaign.

Step 3 — Customize the wording entirely

For full control over the link text, color, alignment and even the destination, see custom automatic link and automatic link alignment. You can replace «Unsubscribe» with «Manage your preferences» or any wording that matches your tone.

Important: Whatever wording you use, the link must remain clearly recognizable as an unsubscribe link. Hiding it under ambiguous text like «Click here» or «Learn more» is a violation of GDPR and CAN-SPAM.

Multilingual segmentation

If your single list contains contacts in several languages, store the language as a custom field (e.g. language with values en, fr, es) and create one campaign per language segment. Each campaign uses its own automatic-links language. Read the strategy in our multilingual email marketing blog post.

What about the unsubscribe page itself?

The Mailpro-hosted unsubscribe confirmation page also follows the campaign’s language — the recipient sees a fully localized experience from email click to confirmation.

Match your tone, in every language

Set the right default language once and let Mailpro handle the wording of every automatic link — or override per campaign for multilingual lists. Read the full automatic link language FAQ.

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