Link color plays a key role: it signals to the reader that a word is clickable and reinforces your brand's visual consistency.
Pro tip: pick a link color that clearly stands out from body text and meets accessibility (WCAG contrast of at least 4.5:1).
Method 1: edit a single link
- Select the link text in the editor
- Click the text color tool in the toolbar
- Pick a color from the palette or enter a hex code (e.g. #ff6600)
- Changes apply instantly
Method 2: change the whole newsletter
- Open the design settings of your template
- Edit the default link color
- Every new link will adopt this color
Best practices
- Use a single link color across the whole newsletter
- Underline links to improve readability on mobile
- Test rendering in dark mode (Gmail / Outlook)
- Avoid light grey on white — unreadable for many users
Customise the global design
For deeper customisation, build a brand template — your CI applies automatically to every future campaign.
Build on-brand newsletters. Start free and personalise every detail in the Mailpro editor.