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THE RIGHTS OF EMAILING

A marketing tool regulated by legislation

Laws and regulations protect against sending unwanted messages

Due to the personal nature of the e-mail address, most laws protect the right to privacy in the context of sending  business  emailings. In particular, they aim at combating "spam", consisting of unwanted and unsolicited messages, requiring essential elements of respect and information for citizens, strengthened in some countries by more stringent laws and procedures.

Emailing legislation, a means of protection against spam

Nearly similar, the different legislations on emailing poses the principle of prior consent of the recipients before receiving any commercial related message.

This gathering of contacts must be carried out in "opt-in", allowing the user to express his or her membership freely and with all the necessary information. Collecting and using email addresses without authorization is strictly forbidden, under penalty of civil suits and, in some countries, criminal. An explicit unsubscription procedure must also be included in the messages sent, while the recipient is guaranteed a right to manage his personal data.

Emailing legislation, the national particularities binding

The  national provisions  ensure the right to privacy of citizens.

France and Belgium provide for the compulsory declaration, even before the start of the collection, of any data file concerning their nationals with sworn bodies.

In Switzerland, "spam" is seen as unfair advertising and, subject to an email link with the Confederation, any citizen can file a criminal complaint against the sender.

In Canada, the sender must be able to prove at any time, by physical or electronic means, the express manifestation of the contact to receive his or her messages.

Definition of spam, abuse of emailing

Le Spam , greatly harms serious emailing campaigns. What do we know about these mailings that are particularly sanctioned by the public and ISPs?

Emailing: definition of a marketing tool that has become a must

Companies need to communicate with their clientele in order to retain, promote or inform. However, Emailing: definition of a marketing tool that has become a must  Is a powerful tool for quality mass communication.

Comply to French law with your emailing campaigns

Launching emailing campaigns without inquiring about the legislation of the country in which the target audience is located can have serious consequences in terms of communication. French law  severely punishes any communication abuse on the part of companies.

Professional emailing tightly controlled by Swiss law

Le Swiss law  strongly controls the use of the e-mail addresses of its citizens. It is better to know what you are dealing with before entering the Swiss market.

Ensure compliance with Belgian law during professional email campaigns

Belgium  Imposes strong legislation also on emailing campaigns aimed at its fellow citizens.

Conduct professional email campaigns in accordance with Canadian law

The Canadian public remains protected by the  legislation  of their country in respect of aggressive emailing campaigns. Here's what you need to know.

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