Email Marketing Blog

Did you know 40% of B2B marketers believe that email newsletters are the most crucial tactic in their email marketing strategy? While email marketing is not a new approach, many marketers are still striving to maintain and grow t...

Do you know what is one of the major challenges in email marketing campaigns nowadays? Perhaps, it is not the emails opened or deliverability rate, but recipients to take action and click on email campaigns once they open and rea...

Marketers are going a long way to ensure that they get every bit of visibility out of email marketing. In the last five years, mobile users have increased email usage by 30%. By now, the number of people who use email on mobile d...

Too many potential customers unsubscribing marketing-emails can never be good for businesses. It can make a significant dent in the profits. And imagine putting more and more effort to drafting perfect emails, yet users keep unsu...

Mailpro is sensitive to your requirements and follows the industry’s best practices. Keeping this into consideration, we are excited to announce that we are soon launching the black mode of Mailpro. Why, you ask? To protect your ...

There is a great need to measure the activities marketers are doing to enhance your business’s value and success. It should be done to analyze the data that your client views and understand their way towards your services. In thi...

To improve the experience of users, online stores use some strategies like technology enhancements or marketing tactics that are known as e-commerce trends. To convert customers and make them trustworthy towards your brand, an on...

Considering the ROI generated through email marketing for various businesses, we can conclude that email marketing is here to stay. This is why we at Mailpro are working hard to meet our clients’ marketing demands. Digital market...

Introduction to Email Segmentation Email segmentation sounds like a fancy term, but it's really just about making sure that the emails you send feel personal and relevant to the people receiving them. Imagine you're hos...

If you have already tested the waters through email marketing, you must have heard about the term tags.So what are tags and what is all this hype surrounding them? This is what this article is all about. Here, we will talk about ...

While it is bad not to be able to land in your potential customers’ inbox, it is worse to lose an existing customer.“We miss you,” “Where have you been?” “Long time, no see”are magical phrases ...

Do you know the most important part of your email marketing campaign? It is the email list.Email list plays such an important role that you can determine the performance of your online marketing campaign, user engagement, and gen...

With 2.9 billion users across the globe, social media may seem like the future. Still, surprisingly enough, email marketing is also running with social media side by side at the same pace. Being a tried a tested approach, email m...

Whether it’s selecting the right graphics, segmenting your audience, or writing relevant email copies - you’ve done everything for your email campaign! After all these efforts, are your emails still getting bounced? Truth be told...

Have you ever stumbled upon an email that has genuinely impressed you with its captivating layout or the way it was written?Needless to say, email marketing is a popular communication medium that can have a significant impact on ...

The current outbreak of coronavirus is significantly affecting brands and their sales. Amidst this business shutdown and panic, there are questions about how brands should communicate their messages to the people in crisis effect...

The digital marketing domain is buzzing with popular techniques like SEO, advertising, and social media marketing. But the importance and usefulness of email marketing have still prevailed through the years. Even today, emails an...

For a couple of months, Corona Virus has been dominating the news headlines around the world. Considering this situation all around the globe, brand marketers are in dire need to know how to deal with this condition since it is i...

The act of sending effective and impressive communication, to existing and or prospective consumers to gain their loyalty or to turn them into buyers, via emails is called email marketing. Since about 99% of consumers check their...

Setting up an email marketing campaign is not as simple as sending emails to customers. It requires proper planning, targeting the right customers, and most importantly, determining the right amount of budget needed to run the ca...