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Even if our world has changed so much since the last Valentine's Day, February 14 is a pleasant occasion for both lovers and marketers. While couples express their affections with presents and personal dinners, businesses quadrup...
Let’s face it- newsletters are one of the most effective ways for your company to convey the latest news and updates to followers and clients. These are quite effective in generating sales and leads, helping your business grow. ...
Let’s face it, today, modern teams work cross-functionally, remote across departments and time zones. While email remains the predominant way of communication, it is not conducive to a collaborative environment. As an ideal one-on...
An email campaign involves many people, and everyone has different roles related to each other. To make a campaign successful, collaboration is the key and to make it easy, Mailpro introduces a multi-user account. This is one of...
Did you know 40% of B2B marketers believe that email newsletters are the most crucial tactic in their email marketing strategy? While email marketing is not a new approach, many marketers are still striving to maintain and grow t...
Do you know what is one of the major challenges in email marketing campaigns nowadays?
Perhaps, it is not the emails opened or deliverability rate, but recipients to take action and click on email campaigns once they open and r...
Marketers are going a long way to ensure that they get every bit of visibility out of email marketing. In the last five years, mobile users have increased email usage by 30%. By now, the number of people who use email on mobile d...
Too many potential customers unsubscribing marketing-emails can never be good for businesses. It can make a significant dent in the profits. And imagine putting more and more effort to drafting perfect emails, yet users keep unsu...
There is a great need to measure the activities marketers are doing to enhance your business’s value and success. It should be done to analyze the data that your client views and understand their way towards your services.
Turn...
Introduction to Email Segmentation
Email segmentation sounds like a fancy term, but it's really just about making sure that the emails you send feel personal and relevant to the people receiving them. Imagine you're hos...
If you have already tested the waters through email marketing, you must have heard about the term tags.So what are tags and what is all this hype surrounding them?
This is what this article is all about. Here, we will talk about ...
While it is bad not to be able to land in your potential customers’ inbox, it is worse to lose an existing customer.“We miss you,” “Where have you been?” “Long time, no see”are magical phrases ...
Do you know the most important part of your email marketing campaign? It is the email list.Email list plays such an important role that you can determine the performance of your online marketing campaign, user engagement, and gen...
With 2.9 billion users across the globe, social media may seem like the future. Still, surprisingly enough, email marketing is also running with social media side by side at the same pace.
Being a tried a tested approach, email m...
Whether it’s selecting the right graphics, segmenting your audience, or writing relevant email copies - you’ve done everything for your email campaign! After all these efforts, are your emails still getting bounced?
Truth be to...
Have you ever stumbled upon an email that has genuinely impressed you with its captivating layout or the way it was written?Needless to say, email marketing is a popular communication medium that can have a significant impact on y...
The digital marketing domain is buzzing with popular techniques like SEO, advertising, and social media marketing. But the importance and usefulness of email marketing have still prevailed through the years. Even today, emails an...
The act of sending effective and impressive communication, to existing and or prospective consumers to gain their loyalty or to turn them into buyers, via emails is called email marketing.
Since about 99% of consumers check the...
How much should you spend on email marketing in 2027?
There is no single right number, but there are reliable ranges. A small business that runs email in-house typically spends a few hundred to a few thousand euros a year in cash...
Did you know email drip campaigns generate 80% increased sales at 33% less cost? Well, yes! It is true. In fact, companies have noticed an increase of 20% in their sales after using drip campaigns to nurture leads.
No matter how ...
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