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Sending your newsletters via an agency

Ensures better quality emailing

Using the routing services of a professional guarantees a satisfactory dissemination of newsletters

After analyzing the issuer's communication strategy, the emailing agency Can ensure that newsletters are sent to carefully identified prospects. This professional routing of newsletters is characterized by the quality of its deliverability and its readability.

 

A newsletter with the assurance of high deliverability

Despite its apparent simplicity, the sending of a newsletter to several thousand or even millions of correspondents requires advanced skills in order to achieve a satisfactory delivery rate. Through its experience and knowledge, the emailing agency avoids the traps associated with bulk routing, such as spamming or "blacklisting" the sender. It checks the campaign's compliance with current best practices and guarantees the use of fully reliable technical solutions. Additional services may include cleaning up the contact database, limiting unnecessary solicitation of inactive prospects, and extensive testing of dissemination.

 

A technically optimized and legible mailing by an emailing agency

The emailing agency also handles other problems related to the routing of a campaign, such as the correct visualization of the content by all the recipients, independently of their equipment. Due to the particularities of each ISP and email client, the display of a similar message requires many adaptations. The provider is in charge of optimizing the weight of the graphics, the mobilization of bandwidth and the interoperability between computers and mobiles. It also proposes a system of "tracking" the behavior of the prospect in response to the message, which finely completes the statistics of opening and reading related to the shipment.

 

See also:

- The emailing agency, expert advice for the company's web strategy

- The emailing agency, a specialist in the creation of customized newsletters

- The writing of newsletters by an emailing agency, a guarantee of quality

- The emailing agency, the assurance of a relevant translation of your newsletter

SIMPLE EMAIL MARKETING SOLUTION

Open a Mailpro account and enjoy 500 free credits