Track what happens after the click.
Connect Google Analytics to your Mailpro campaigns and see the website visits your newsletters generate — where visitors come from, which email triggered the visit, and even which element they clicked. A perfect complement to Mailpro's own statistics.
Statistics from your site, alongside Mailpro's
Google Analytics is a free tool for analyzing visits to your website. You can link a Mailpro campaign to Google's tracking so you discover where a visitor came from, which emailing triggered their visit, and even which element in the newsletter was responsible. To benefit from this, optimize the links in your emails with UTM parameters.
Setup isn't complicated: when building your email, add parameters inside your URL links to gather campaign information. For newcomers, Google's free URL builder makes this easy — you'll be adding the same UTM tags Mailpro uses on its own scheduled campaigns.
The tags that make it work
utm_sourceutm_mediumutm_campaignutm_term & utm_contentBuild a link by writing the keyword followed by = and your value, separating parameters with &. Analytics then highlights which elements of an emailing performed best — for example, whether a product image or its title brought more visits. Just remember to also check your Mailpro statistics: Google reports on the visits, but open rates, addresses and click-throughs live in Mailpro.
Frequently asked questions
How does Google Analytics track my emails?
Does it replace Mailpro statistics?
Connect the click to the conversion
Start free and pair Mailpro's statistics with Google Analytics for the full journey.