Use emoticons in your subject line

Have you ever received a newsletter with an emoji or smiley in the subject and wondered how to do it? Emoticons grab attention in the inbox and make your message more inviting. We built the feature into Mailpro so you can make your newsletters more eye-catching — pick a smiley or glyph straight from the subject editor and insert it in one click.

WHY IT WORKS

Why add an emoji to your subject line

Stand out in the inbox
A well-placed emoji catches the eye in a crowded list of subject lines.
Lift your open rate
Used relevantly, emojis can nudge more subscribers to click through.
One click to insert
Pick a smiley or glyph straight from the subject editor.
Measure the impact
Track the difference in your open-rate statistics.

Use them sparingly — overuse can look like spam. Our guide to writing the ideal subject line has more.

QUESTIONS

Frequently asked questions

Do emojis in subject lines improve open rates?
Used sparingly and relevantly they can, by making your email stand out. Track the difference with your open-rate statistics; overusing them can look like spam, so test first. Our guide to writing the ideal email subject line has more.
Will emojis display in every inbox?
Most modern clients (Gmail, Apple Mail, Outlook) render them fine. A few older clients may show a placeholder, so it's worth sending yourself a test before the full campaign.

Make your subject lines pop

Start free and add an emoji to your next subject line in one click — then watch your open rate.