Your search: storytelling through emails building emotional connections with subscribers

Enhancing Patient Care with Healthcare Appointment Reminder Emails In the fast-paced world of healthcare, ensuring patients attend their appointments is crucial for delivering quality care and maintaining efficient clinic opera...

As June approaches, it's an excellent time for email marketers to capitalize on the unique opportunities presented by the month's various holidays. Integrating these holidays into your email marketing campaigns can make y...

The success of a business, to a large extent, is determined by the marketing strategies. While most businesses focus on bringing more sales, only savvy marketers know that the best way to move ahead is to focus on a deeper aspect...

This is a quick review with good tips about how to improve your delivery rate, from the Mailpro Team, the “Swiss Email Marketing Software” You found the right Email Marketing Solution, you have greet things to communi...

How many times have we heard the phrase "The first impression is the one that counts"? When we think of Email Marketing, this phrase becomes very important. When it comes to the Subject of the Email, you could say it is as import...

Email Addresses and Case Sensitivity: A Straightforward Guide In today's digital world, email is more than just a way to communicate; it's an essential part of our daily lives, whether for work, school, or keeping in to...

Emails are an effective way of directly communicating with customers. Unlike advertisements, which are designed to attract a large group of customers, emails have a personal approach.So, the objective of email marketing is to dev...

Email marketing, when executed well, can yield an impressive return on investment. At the heart of successful email campaigns is effective segmentation, a strategy that can be significantly enhanced using tools like Mailpro. Howe...

Struggling with Newsletter Content? Get Inspired with 150 Creative Newsletter Ideas! Are you feeling stuck on what to include in your next newsletter? Don't worry, we've got your back! But first, let's talk about...

Writing Abandoned Cart Emails: A Complete Guide Introduction to Abandoned Cart Emails Hey there, fellow e-commerce enthusiast! Ever filled up your online shopping cart with goodies, only to get distracted and forget to comple...

Email marketing can be a powerful tool for relationship marketing. It allows you to keep in touch with your customers and prospects, while also building a relationship with them. In this blog post, we'll discuss how to use email ...

In the ever-evolving landscape of the real estate industry, effective marketing strategies are essential for staying competitive and connecting with clients. As we venture into 2024, the world of email marketing is evolving rapid...

Email marketing is a great way to reach out to both potential and current customers. However, it's important to make sure that your email subscribers are being converted into customers. Luckily, there are a few things you can do ...

Father's Day presents a significant opportunity for businesses to boost sales and engage with their audience. One powerful tool to accomplish this is through an effective email marketing campaign. In this article, we will explore...

Winback emails are an essential component of any comprehensive email marketing strategy. They focus on re-engaging inactive customers, aiming to rekindle their interest and encourage them to return to your brand. These emails ...

Best Days of the Week to Send Emails Selecting the right day to send your marketing emails can significantly impact their effectiveness in terms of open rates and click-through rates (CTR). Research and various studies have sho...

Gmail's New Requirements for Delivering Your Emails to the Inbox in 2024 Reading time: 3 minutes Email deliverability heavily depends on the new requirements set by email providers such as Gmail and Yahoo. These provid...

Do you know what is one of the major challenges in email marketing campaigns nowadays? Perhaps, it is not the emails opened or deliverability rate, but recipients to take action and click on email campaigns once they open and rea...

One of the main trends that stands out for Email Marketing in 2019 is Storytelling. It is true that it is not a new technique, but, it has been gaining strength at a time when audiences seek greater personalization and emotional ...

Permission marketing is the process of gaining explicit consent from a customer before sending them any form of marketing communication. This could be in the form of an email, text message, phone call or even Facebook message. It...

10 Easter Newsletter Ideas for Great Results Elevate Your Campaign with Mailpro's Easter Templates and Tips As we embrace the vibrant season of Easter, businesses and marketers are given a golden opportunity to forge deep...

When it comes to your emailing campaigns, the font you use can be just as important as the words themselves. You want to find a font that is easy to read and looks professional. Some of the best fonts for email include Arial, Ve...

In 2019, there were an estimated 3.8 billion email subscribersworldwide. With half of the world's population using email and the capacity to reach consumers at any time of day or night, email marketing remains an essential approa...

Upselling via email is a great way to get more value out of existing customers, without having to go out and acquire new ones. An upsell email campaign is an automated series of emails sent to customers with the aim of increasing...

In the world of online surveys, the success of your data collection efforts heavily relies on one critical factor: response rates. Whether you're conducting market research, seeking customer feedback, or gatheringinsights from e...

Welcome to the Exciting World of Gamified Marketing! Gamification isn't just a buzzword—it's a transformative strategy that's making waves across various industries, and email marketingis no exception. By w...

Email marketing can be a powerful tool for growing your business, but only if it's done right. With so many moving parts - from crafting killer subject lines to making sure your emails actually reach people's inboxes - it's easy ...

Mastering Email Personalization: Unlocking Higher Engagement with Mailpro Introduction: In today's digital age, where inboxes are inundated with countless messages vying for attention, personalizing your emails is not jus...

In today's digital age, where information travels at the speed of light, charities and fundraising associations are harnessing the power of email marketing to make a meaningful impact on their causes. With the right tools and...

Email and SMS campaigns can complement each other very well. While email is a great way to reach a large number of people with your message, SMS campaigns can be more effective when targeting a smaller, more specific audience. By...

Mailpro recently launched it&s Email Marketing Benchmark for you to study your metrics and see where you stand compare to others in your industry or your region. Email plays a vital role in any marketing strategy. Quality content...

In today's dynamic digital landscape, effective marketing has evolved far beyond relying on a single communication channel. To truly connect with your audience and achieve meaningful results, it's essential to embrace a m...

Mailpro is the perfect tool for small businesses who want to take their marketing to the next level. With Mailpro, you can create beautiful and professional email newsletters that will capture your customers' attention.And you ca...

Effective email marketing is more than just a tool for promotions; it's a crucial element in building and maintaining relationships with your customers. In an age where consumers are bombarded with countless messages daily, s...

Mailpro's new form and survey builder tool makes it easy to create amazing forms, surveys and tests for your business. With this powerful tool, you can collect data from customers, employees or other stakeholders easily and effic...

It is clear that email marketing holds heaps of value and potential as a channel for communicating with your customers and users. The precise data provided by email campaigns generated by professional Email Marketing software, ha...

Are you looking for a reliable way to deliver emails and maximize your delivery rates? Look no further than Mailpro's SMTP solution. This innovative technology is designed to reduce spam, increase deliverability, and ensure a smo...

Personalizing Mother's Day Greetings: Making Every Mom Feel Special with Mailpro With Mother's Day fast approaching, it's that time of the year again when we seek out the perfect way to express our love and apprecia...

The tests of A and B are sent to different segments of users to study their behavior regarding the content. That is, you can check which versions generate higher opening rates, click-through rates or more interaction with the CTA...

What is an automatic email? An automated email is an email that is sent without having to manually input information every time you want to send a message . They are created and configured only once and are sent to contacts autom...

A good click-through rate means good chance for conversions. This is why many marketers take this rate into consideration in their strategy. If you use a qualified database and relevant content, you are likely to get a high click...

If you are an ecommerce company, you might already know the importance of Black Friday and Cyber Monday. These two events could actually prove to be a make-or-break time of the year! Rightfully so, Black Friday generates 3.6x hig...

Know how to use GIFS in your campaigns and easily import them into your messages You find them in all social networks, in daily conversation they have replaced the casual hello and good morning. They are usually fun and youthf...

Anyone working in e-mail marketing will be familiar with the old prejudices: the medium is outdated, rarely used, and soon overtaken by social networks.But true is that e-mail is still the first means of choice in corporate and c...

In the fast-paced world of real estate, timely communication is crucial. Whether you're managing listings, coordinating showings, or keeping clients updated on market trends, staying connected with your audience is essenti...

The General Data Protection Regulation, also known as GDPR, came into being on May 25th, 2018.However, this latest policy has sparked fears in the minds of marketers since then.You ask why?Well, it was because: 33.33% of B2B ma...