SMTP Message Tracking — Opens & Clicks on Every Message

Turn transactional emails into insight

Message tracking is the method that tells you whether a recipient opened your message or clicked the link that takes them to a receipt, invoice or booking. It's installed on every message you send through Mailpro by default — via the SMTP server or the API — so you can measure the effectiveness of every transactional email you send.

HOW IT WORKS

Two invisible methods, one clear report

Pixel tracking

An image pixel is generated automatically and added to your message — when it loads, the open is recorded.

Link tracking

The links in your content are tracked, so you see exactly which ones your recipients clicked.

See the overview

Both methods are invisible to the recipient and feed an SMTP statistics section, separate from your campaigns.

Frequently asked questions

How does SMTP message tracking work?

It inserts an automatically generated image pixel and tracks the links in your message content. Both methods are invisible to the recipient and tell you whether the message was opened and which links were clicked.

Does it work with my CMS, CRM or API?

Yes. Tracking is installed by default on every message you send through Mailpro, whether via the SMTP server or the API — including invoices, receipts and reservations.

Where do I see the results?

In an SMTP statistics section that is independent of your campaign statistics, so you can check transactional performance separately.