The “+1 Gmail trick” (also called the “Gmail plus trick”) uses a small feature in Gmail: you can add a...
Read moreTexting and email both deliver written messages, but they target very different moments. SMS goes straight to the phone in...
Read moreMSISDN stands for Mobile Station International Subscriber Directory Number. It is the worldwide format your SMS gateway uses to identify...
Read moreEmailing refers to the practice of sending email at scale — usually to a list of contacts — for marketing,...
Read moreImproving survey participation is mostly a question of friction: the easier, shorter and more relevant the survey feels, the more...
Read moreA password reset email is the automated message a service sends when a user clicks « forgot password ». It...
Read moreYour SMTP username and password are the credentials your email client or app uses to authenticate with the SMTP server...
Read moreDNS error 5.7.26 is the bounce code Gmail returns when an incoming message fails its sender authentication checks. The address...
Read moreDKIM (DomainKeys Identified Mail) is an email authentication method that lets a sender attach a cryptographic signature to every outgoing...
Read moreDMARC (Domain-based Message Authentication, Reporting and Conformance) is the email authentication standard that ties SPF and DKIM together and tells...
Read moreSPF (Sender Policy Framework) is an email authentication standard that lets a domain owner publish a list of servers authorized...
Read moreDouble opt-in is the subscription process where a new subscriber must confirm their email address by clicking a link in...
Read moreA dedicated IP is an IP address used exclusively by a single Mailpro sender. Unlike a shared IP, where reputation...
Read moreA monitoring DMARC policy is the safest way to start with DMARC. You publish a TXT record with p=none, which...
Read moreDMARC (Domain-based Message Authentication, Reporting and Conformance) is the shield that protects your domain from spoofing and phishing. It combines...
Read moreMailpro collects only the data needed to deliver the service and run a legitimate business. We do not buy, harvest,...
Read moreA no-reply email is a sender address — for example [email protected] — used to push transactional or notification messages without...
Read moreEmail segmentation is the practice of breaking your contact list into smaller groups defined by behaviour, attributes or interests —...
Read moreA CTA, or call-to-action, is the prompt — usually a button or styled link — that tells your reader exactly...
Read moreA tag is a short keyword you stick on a contact — "VIP", "Black-Friday-2024", "Webinar-attendee". Unlike fixed fields, you can...
Read moreIP reputation is the trust score that mailbox providers (Gmail, Yahoo, Outlook, Apple Mail) assign to the IP address that...
Read moreIn email marketing, a good average open rate sits around 20-25%. But that figure varies a lot with industry, list...
Read moreYour Deliverability Score ranges from 0 to 100. Three bands tell you at a glance how your sending is doing...
Read moreGraymail is the email category that sits between truly wanted messages and outright spam: newsletters, promotions, alerts and notifications that...
Read moreSeveral Mailpro features — grouped under the “Mailpro AI” label — rely on artificial intelligence tools provided by external partners...
Read moreWhen your email or SMS credits hit zero while an automation is running, the message-sending steps pause — they are...
Read moreThe Intelligent Deliverability Center is a new section inside MailPro that brings every signal affecting your email deliverability onto a...
Read moreThe bar to start with Mailpro is intentionally low. You need three things: a browser, a sender domain you control,...
Read moreEco-friendly email marketing is the practice of reducing the carbon footprint of your campaigns — lighter emails, cleaner lists, fewer...
Read moreA customer satisfaction survey is a short questionnaire you send to customers to measure how happy they are with your...
Read moreBy default, Mailpro forms and surveys send confirmation and notification emails from a Mailpro server address. To make those messages...
Read moreIf a recipient files an abuse complaint about an email or SMS campaign sent through your Mailpro account, our compliance...
Read moreEmail blacklisting is a deliverability blocker: an IP address or sending domain gets added to a public list of suspected...
Read moreMailpro protects survey data on three levels: in transit (SSL/TLS), at rest (encrypted Swiss-hosted databases) and at access (passwords, CAPTCHA,...
Read moreYou need an app that does three things well: build the email, send it reliably, measure the results. Mailpro covers...
Read moreAcross industries, email marketing averages around $36 in revenue for every $1 spent. Anything above that is a great campaign...
Read moreSPF, DKIM and DMARC are three email authentication protocols that prove an email is really from your domain. Modern mailbox...
Read moreYes — Mailpro surveys support branching logic, so each respondent only sees the questions that apply to them. Based on...
Read moreThe click-through rate (CTR) is one of the most important KPIs in email marketing. It measures the share of recipients...
Read moreA welcome email is the first message someone receives after subscribing to your list, creating an account or completing their...
Read moreBlacklisting is the listing of your IP or domain on a public block list (RBL, DNSBL, Spamhaus, Barracuda…) that flags...
Read moreMailpro’s public website uses cookies for three purposes: remembering your preferences, measuring traffic anonymously, and tracking advertising effectiveness. The Mailpro...
Read moreYes — Mailpro’s survey tool ships with built-in analytics that update in real time. You see how many people opened...
Read moreThe "Convert" button turns an imported HTML message into editable drag-and-drop blocks in Mailpro. You bring an existing newsletter into...
Read moreA drag-and-drop editor is a visual newsletter builder where you assemble an email by dragging blocks — text, images, buttons,...
Read moreA domain name is the human-readable address of a website or email server — like mailpro.com. Behind the scenes the...
Read moreMailpro lets you lock any form, survey or quiz behind a password so only the people you choose can answer....
Read moreYes — surveys built with Mailpro can be styled to match your brand from the cover page to the thank-you...
Read moreCreating an online survey in Mailpro takes 5 minutes — no code, no designer needed. Step-by-step Open Surveys > New survey. Pick a...
Read moreDark Mode in Mailpro is a built-in preview that shows how your newsletter will look in mail clients that switch...
Read moreEmail automation is the practice of sending pre-built emails to your contacts automatically — triggered by a date, a contact...
Read moreA two-factor authenticator (2FA) is a small mobile or browser app that produces a fresh 6-digit code every 30 seconds....
Read moreA user agent is the identifier a web browser or email client sends to a server so it can introduce...
Read moreThere is no single "best" email automation — the best one is the one that matches your goals, your audience...
Read moreA drop in your Deliverability Score almost always traces back to one specific cause. The Deliverability Center surfaces it directly...
Read moreA single SMS holds up to 160 characters with the standard GSM-7 alphabet, or 70 characters when it contains Unicode...
Read moreAn SMTP server (Simple Mail Transfer Protocol) is the dedicated server that handles outgoing email. When your application, CRM or...
Read moreBounces are emails that could not be delivered to the recipient. Mailpro handles them automatically and protects your deliverability. Pro tip:...
Read more