What is the +1 Gmail trick? (and why you shouldn’t rely on it)

The “+1 Gmail trick” (also called the “Gmail plus trick”) uses a small feature in Gmail: you can add a...

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What Are the Differences Between Texting and Email?

Texting and email both deliver written messages, but they target very different moments. SMS goes straight to the phone in...

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MSISDN: Definition and Format (CC+NDC+SN)

MSISDN stands for Mobile Station International Subscriber Directory Number. It is the worldwide format your SMS gateway uses to identify...

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What Does Emailing Mean?

Emailing refers to the practice of sending email at scale — usually to a list of contacts — for marketing,...

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How Can I Improve Survey Participation?

Improving survey participation is mostly a question of friction: the easier, shorter and more relevant the survey feels, the more...

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What Is a Password Reset Email?

A password reset email is the automated message a service sends when a user clicks « forgot password ». It...

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What is My SMTP Username and Password?

Your SMTP username and password are the credentials your email client or app uses to authenticate with the SMTP server...

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What Is DNS Error 5.7.26 and How to Fix It?

DNS error 5.7.26 is the bounce code Gmail returns when an incoming message fails its sender authentication checks. The address...

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What Is a DKIM Record?

DKIM (DomainKeys Identified Mail) is an email authentication method that lets a sender attach a cryptographic signature to every outgoing...

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What Is a DMARC Record and How to Use It?

DMARC (Domain-based Message Authentication, Reporting and Conformance) is the email authentication standard that ties SPF and DKIM together and tells...

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What Is SPF (Sender Policy Framework)?

SPF (Sender Policy Framework) is an email authentication standard that lets a domain owner publish a list of servers authorized...

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What Is a Double Opt-in Subscription?

Double opt-in is the subscription process where a new subscriber must confirm their email address by clicking a link in...

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What is a dedicated IP?

A dedicated IP is an IP address used exclusively by a single Mailpro sender. Unlike a shared IP, where reputation...

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What Is a Monitoring DMARC Policy?

A monitoring DMARC policy is the safest way to start with DMARC. You publish a TXT record with p=none, which...

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What is DMARC? Policies, alignment and safe sending

DMARC (Domain-based Message Authentication, Reporting and Conformance) is the shield that protects your domain from spoofing and phishing. It combines...

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What personal data do we collect from blog, website or app visitors?

Mailpro collects only the data needed to deliver the service and run a legitimate business. We do not buy, harvest,...

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What’s a no-reply email?

A no-reply email is a sender address — for example [email protected] — used to push transactional or notification messages without...

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What Is Email Segmentation and Why Is It Important to Use It?

Email segmentation is the practice of breaking your contact list into smaller groups defined by behaviour, attributes or interests —...

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What is a CTA or call to action?

A CTA, or call-to-action, is the prompt — usually a button or styled link — that tells your reader exactly...

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What Are Contact Tags?

A tag is a short keyword you stick on a contact — "VIP", "Black-Friday-2024", "Webinar-attendee". Unlike fixed fields, you can...

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What Is IP Reputation and Why Does It Matter?

IP reputation is the trust score that mailbox providers (Gmail, Yahoo, Outlook, Apple Mail) assign to the IP address that...

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What is a good open rate?

In email marketing, a good average open rate sits around 20-25%. But that figure varies a lot with industry, list...

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What counts as a good Deliverability Score?

Your Deliverability Score ranges from 0 to 100. Three bands tell you at a glance how your sending is doing...

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What Is Graymail and How Is It Different From Spam?

Graymail is the email category that sits between truly wanted messages and outright spam: newsletters, promotions, alerts and notifications that...

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Mailpro AI and Your Data: What to Know

Several Mailpro features — grouped under the “Mailpro AI” label — rely on artificial intelligence tools provided by external partners...

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What happens if my credits run out during an automation?

When your email or SMS credits hit zero while an automation is running, the message-sending steps pause — they are...

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What is the Intelligent Deliverability Center?

The Intelligent Deliverability Center is a new section inside MailPro that brings every signal affecting your email deliverability onto a...

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What Are the Requirements for Using Mailpro?

The bar to start with Mailpro is intentionally low. You need three things: a browser, a sender domain you control,...

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What Is Eco-Friendly Email Marketing?

Eco-friendly email marketing is the practice of reducing the carbon footprint of your campaigns — lighter emails, cleaner lists, fewer...

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What Is a Customer Satisfaction Survey? Definition and Purpose

A customer satisfaction survey is a short questionnaire you send to customers to measure how happy they are with your...

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How to Send Form and Survey Emails From Your Own Domain

By default, Mailpro forms and surveys send confirmation and notification emails from a Mailpro server address. To make those messages...

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What Happens After a Spam Complaint?

If a recipient files an abuse complaint about an email or SMS campaign sent through your Mailpro account, our compliance...

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What is Email Blacklisting?

Email blacklisting is a deliverability blocker: an IP address or sending domain gets added to a public list of suspected...

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How Does Mailpro Ensure the Security of Survey Data?

Mailpro protects survey data on three levels: in transit (SSL/TLS), at rest (encrypted Swiss-hosted databases) and at access (passwords, CAPTCHA,...

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What App Can I Use to Create a Newsletter?

You need an app that does three things well: build the email, send it reliably, measure the results. Mailpro covers...

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What Is a Good Email Marketing ROI?

Across industries, email marketing averages around $36 in revenue for every $1 spent. Anything above that is a great campaign...

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What are SPF, DKIM and DMARC?

SPF, DKIM and DMARC are three email authentication protocols that prove an email is really from your domain. Modern mailbox...

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Can I Add Branching Logic to My Surveys?

Yes — Mailpro surveys support branching logic, so each respondent only sees the questions that apply to them. Based on...

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What is the click-through rate (CTR)?

The click-through rate (CTR) is one of the most important KPIs in email marketing. It measures the share of recipients...

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What Is a Welcome Email?

A welcome email is the first message someone receives after subscribing to your list, creating an account or completing their...

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What does "blacklisting" mean?

Blacklisting is the listing of your IP or domain on a public block list (RBL, DNSBL, Spamhaus, Barracuda…) that flags...

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What Kind of Cookies Does Mailpro Use?

Mailpro’s public website uses cookies for three purposes: remembering your preferences, measuring traffic anonymously, and tracking advertising effectiveness. The Mailpro...

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Does the Survey Tool Provide Analytics and Reporting?

Yes — Mailpro’s survey tool ships with built-in analytics that update in real time. You see how many people opened...

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In messages, what is the "Convert" button for?

The "Convert" button turns an imported HTML message into editable drag-and-drop blocks in Mailpro. You bring an existing newsletter into...

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What is a drag and drop editor?

A drag-and-drop editor is a visual newsletter builder where you assemble an email by dragging blocks — text, images, buttons,...

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What is a domain name?

A domain name is the human-readable address of a website or email server — like mailpro.com. Behind the scenes the...

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How to enable password-protected forms and surveys

Mailpro lets you lock any form, survey or quiz behind a password so only the people you choose can answer....

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Can I Customize the Look and Feel of My Surveys?

Yes — surveys built with Mailpro can be styled to match your brand from the cover page to the thank-you...

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How to Create a Survey Online

Creating an online survey in Mailpro takes 5 minutes — no code, no designer needed. Step-by-step Open Surveys > New survey. Pick a...

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What Is Dark Mode in Mailpro, and When Should I Use It?

Dark Mode in Mailpro is a built-in preview that shows how your newsletter will look in mail clients that switch...

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What is email automation?

Email automation is the practice of sending pre-built emails to your contacts automatically — triggered by a date, a contact...

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What is a two-factor authenticator (2FA)?

A two-factor authenticator (2FA) is a small mobile or browser app that produces a fresh 6-digit code every 30 seconds....

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What is a user agent and how does Mailpro use it?

A user agent is the identifier a web browser or email client sends to a server so it can introduce...

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What is the best email automation?

There is no single "best" email automation — the best one is the one that matches your goals, your audience...

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My deliverability score dropped — what should I do?

A drop in your Deliverability Score almost always traces back to one specific cause. The Deliverability Center surfaces it directly...

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What’s the character limit for an SMS?

A single SMS holds up to 160 characters with the standard GSM-7 alphabet, or 70 characters when it contains Unicode...

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What Is an SMTP Server? How SMTP Relay Works and Why You Need It

An SMTP server (Simple Mail Transfer Protocol) is the dedicated server that handles outgoing email. When your application, CRM or...

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What are bounces and how are they managed?

Bounces are emails that could not be delivered to the recipient. Mailpro handles them automatically and protects your deliverability. Pro tip:...

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