Malta is a small market with an outsized international reach. Hotels in St Julian’s welcome guests from across Europe, gaming operators in Ta’ Xbiex serve players in dozens of countries, and fund administrators in Sliema report to investors worldwide. Email and SMS are how many of these businesses keep in touch, and Mailpro gives them one platform to do it, with data hosted in Switzerland and rules designed around the GDPR.
A connected, mobile-first audience
Maltese audiences are online almost universally. At the start of 2025, internet penetration stood at 93.5%, and there were 781,000 cellular mobile connections, equivalent to 144% of the population (DataReportal, 2025). In practice, most of your subscribers will open your newsletter on a phone, often in English, sometimes in Maltese, and frequently while on the move between Malta and Gozo. That is why every Mailpro template is responsive and why SMS sits alongside email on the same account.
Tourism adds a second audience. Malta received 3,563,618 inbound tourists in 2024, who spent an estimated €3.3 billion (NSO Malta, 2024 annual data). Many of those visitors are past guests you can re-engage by email once they are back home, as long as you collected their consent properly.
Built around Maltese and EU rules
Marketing emails and texts in Malta are governed by the GDPR, the Data Protection Act (Cap. 586) and the ePrivacy regulations in S.L. 586.01, which require prior consent in writing, including for business recipients. The Information and Data Protection Commissioner enforces them. Mailpro helps you stay on the right side of these rules with double opt-in forms, automatic unsubscribe handling and consent records. Our guide to email marketing law in Malta explains the details.
Your data is stored on private infrastructure in Switzerland, outside US jurisdiction. Switzerland benefits from an EU adequacy decision, so using Mailpro does not require an extra transfer mechanism under GDPR. Mailpro is GDPR-native, uses TLS 1.3 encryption in transit, and never sells or rents your data. Learn more about why Switzerland.
What you can do with Mailpro in Malta
Newsletters in English and Maltese
Choose from more than 600 templates or design your own with the drag-and-drop builder. Run separate English and Maltese versions of a campaign, or segment by language preference. Start with our guide to creating newsletters and see how newsletter marketing fits a Maltese customer base.
Campaigns that follow the Maltese calendar
Plan email campaigns around the moments that matter locally: Carnival in February, the summer festa season when villages celebrate their patron saints, Santa Marija on 15 August, Independence Day on 21 September, Notte Bianca in Valletta in early October, and the run-up to Christmas. Schedule sends in Central European Time so they land when your audience is awake.
SMS to +356 numbers
Maltese mobile numbers have eight digits after the +356 country code. Use SMS marketing for appointment reminders, flash offers during festa weekends, or booking confirmations for tourists who have not yet connected to hotel Wi-Fi. SMS follows the same consent rules as email in Malta.
Automation
Welcome series for new subscribers, pre-arrival emails for hotel guests, KYC reminders for financial clients, and birthday offers can all run on their own with automated emails.
Forms and surveys
Collect consent-backed sign-ups with online forms, and measure guest or customer satisfaction with online surveys. Responses flow straight into your contact lists.
SMTP and API for developers
Booking engines, gaming platforms and client portals can send transactional email through Mailpro’s SMTP server or the email API, with the same Swiss hosting and detailed delivery logs.
Contact management
Keep lists, tags and segments in one place and use the built-in CRM features to see who opened, clicked or bought.
Sectors we see most in Malta
- Tourism and hospitality: pre-arrival emails, post-stay surveys, seasonal offers for returning guests. See tourism solutions.
- iGaming: high-volume transactional mail and segmented promotions, with suppression lists for self-excluded players.
- Financial services: investor updates, statements and compliance notices, sent over TLS-encrypted connections.
- Maritime and yachting: newsletters for owners, crews and brokers across time zones.
- Retail and hospitality SMEs: festa-weekend promotions, loyalty clubs and Christmas campaigns.
Getting started in four steps
- Import your contacts from a spreadsheet, booking system or shop, keeping only people who opted in or who bought from you and qualify for the soft opt-in.
- Authenticate your domain with SPF, DKIM and DMARC so Gmail, Outlook and other providers trust your mail. Our guide to email authentication explains each record.
- Add a sign-up form to your website with double opt-in, so new subscribers arrive with a consent record attached.
- Send your first campaign to a small segment, measure clicks and unsubscribes, and refine before mailing the whole list.
Your account comes with 500 free credits, enough to test a real campaign to a first segment before you commit.
A note on language and tone
Maltese readers are used to switching between English and Maltese, often within the same conversation. Many successful local newsletters keep the body in English but use a Maltese greeting or sign-off, while businesses aimed mainly at local households write fully in Maltese. Whatever you choose, keep it consistent per segment and store each contact’s preference so it carries across email, SMS and forms.
Why Maltese businesses choose Mailpro
- Experience: Mailpro, by Maxony in Geneva, has been in business since 2001.
- Deliverability: rated 9.6/10 for email deliverability and 9.8/10 for SMS deliverability in Mailpro’s own customer survey.
- Ease of use: rated 9.3/10 for ease of use in Mailpro’s own customer survey.
- Fair pricing: you pay for what you send, not for how many contacts you store, which suits seasonal businesses with large but intermittently mailed lists. Prices are shown on our pricing page.
- Six interface languages and 500 free credits to get started.