Your search: what is the pre header and why is it the ideal complement in your campaigns

What’s an Email Newsletter? An email newsletter is a type of marketing technique that relies on sending a series of emails to a group of recipients, often already established. Email newsletters can include news, information abo...

Email marketing stands as one of the most powerful tools in the digital marketing arsenal, offering unparalleled reach and engagement opportunities. At its core, email marketing involves sending targeted messages to a group of pe...

Email Delivery Failure: 15 Common Reasons Why Your Delivery Fails In today's digital age, email has become a cornerstone of communication for businesses, organizations, and individuals alike. Whether it's sending out ne...

When configuring the SMTP Relay server to your email or application, it is common for doubts to arise about which email ports to use. So, what kind of ports should you use? Which are safe and secure? In this article we will brief...

What is a Good Open Rate for Email ? Introduction: Understanding Email Open Rates In today's digital landscape, email marketing continues to be a powerful tool for businesses to connect with their audience. One of the fun...

As June approaches, it's an excellent time for email marketers to capitalize on the unique opportunities presented by the month's various holidays. Integrating these holidays into your email marketing campaigns can make y...

What is SPF Email and How does SPF Email work? In the ever-evolving landscape of digital communication, email remains a cornerstone of business correspondence and marketing. However, as the volume of email exchanges increases, ...

The digital marketing domain is buzzing with popular techniques like SEO, advertising, and social media marketing. But the importance and usefulness of email marketing have still prevailed through the years. Even today, emails an...

This is a quick review with good tips about how to improve your delivery rate, from the Mailpro Team, the “Swiss Email Marketing Software” You found the right Email Marketing Solution, you have greet things to communi...

How many times have we heard the phrase "The first impression is the one that counts"? When we think of Email Marketing, this phrase becomes very important. When it comes to the Subject of the Email, you could say it is as import...

What is a Copy? Understanding the Power of Persuasive Writing in Marketing In the bustling world of marketing, where every word counts and every message competes for attention, the art of copywriting stands as a beacon of persu...

In the fast-paced world of digital marketing, crafting visually appealing and engaging emails is essential for capturing your audience's attention. While HTML and CSS might seem like old hat for web design, when it comes to e...

In the ever-evolving landscape of digital marketing, one tool has stood the test of time, continually proving its effectiveness in fostering connections, driving engagement, and nurturing customer relationships — email mark...

Domain names are an important part of the internet and are usually what people type into their web browser to access a website. Your domain name is your website's address on the internet - for example, google.com is the domain na...

Email marketing can be a great way to reach out to potential and current customers. But how do you know if your email marketing campaigns are actually effective? In this blog post, we'll show you how to measure the ROI of you...

If you have just finished with your email newsletter, you must know that clicking on that send button can be nerve-wracking. As challenging as it to write a compelling newsletter, it is equally hard to tell if our newsletter is m...

Neuromarketing can be used in email campaigns to improve open and click-through rates. By understanding how the human brain responds to various marketing stimuli, you can create emails that are more likely to be opened and clicke...

Surveys for Restaurants: Knowing your Audience and Improving your Business In the highly competitive restaurant industry, understanding the needs and preferences of customers is essential for the success of any business. This i...

What is the Best Font for Email? Email has evolved to become a cornerstone of modern communication, intertwining the lives of individuals and communities worldwide. In the fabric of the first half of 2022, an astounding 3.333.2...

In the digital age, email remains a fundamental tool for business communication. However, the ease and speed of email can sometimes lead to lapses in professionalism and clarity. This is where business email etiquette comes in...

It's no secret that people are busy. We all have a lot of things going on in our lives, and it can be tough to find the time to sit down and read a long email. That's why it's important to make sure that your newsletters are as e...

Learn which are the 6 statistics of your email marketing campaign that you should watch Statistical analysis is a fundamental part of email marketing, as it is for all the strategies that digital marketing allows us to achieve. T...

Write a hotel-focused email marketing campaign. It can be a series of emails with travel tips, information on special offers and packages, or even a simple "welcome" message for guests who have booked a room. Whichever you choose...

Access to technology has drastically changed the way vacation destinations are chosen. Most people can spend hours looking for hotel websites, travel agencies and airlines, and the right information for finding the best destinati...

Use Email Heatmaps to Improve your Email Campaigns Welcome to Mailpro's guide on leveraging email heatmaps to supercharge your email marketing campaigns. In today's fast-paced digital landscape, understanding how your a...

If you want to start building your contact list for email campaigns or increase the one you have, you are probably asking yourself where you should start, and how to get these email addresses. In this article we will tell you how...

Email is one of the most important tools in our digital age, and so it’s important to get your email footers right. Having a good email footer can help you look more professional, increase customer confidence, and make sure your ...

If you use transactional emails in your business every day, you may have heard the term SMTP. The SMTP protocol is very important because it makes a big difference in the emails you send to your customers and in your delivery c...

Design a newsletter is not an easy task, for this reason, aprofessional email marketing tool offers you a catalog of Email Newsletter Templates that allow you to save time in creating your email marketing campaigns, by providing ...

Agile email marketing is quickly becoming the go-to method for email marketing. This approach allows for a high degree of flexibility and responsiveness to change, which is exactly what businesses need in order to stay ahead of t...

An email marketing plan is a critical component of any marketing strategy. Email is the most cost-effective way to market your products, engage with consumers, and achieve your business objectives. And, on average, you can expect...

If you have already tested the waters through email marketing, you must have heard about the term tags.So what are tags and what is all this hype surrounding them? This is what this article is all about. Here, we will talk about ...

Gmail's New Requirements for Delivering Your Emails to the Inbox in 2024 Reading time: 3 minutes Email deliverability heavily depends on the new requirements set by email providers such as Gmail and Yahoo. These provid...

What is Direct Marketing and How to Succeed at It In the vast ocean of marketing strategies, direct marketing emerges as a beacon of personalization and engagement, offering a direct line to your customers without the clutter o...

Do you know what is one of the major challenges in email marketing campaigns nowadays? Perhaps, it is not the emails opened or deliverability rate, but recipients to take action and click on email campaigns once they open and rea...

Did you know 40% of B2B marketers believe that email newsletters are the most crucial tactic in their email marketing strategy? While email marketing is not a new approach, many marketers are still striving to maintain and grow t...

Finally, Halloween is knocking on the doors once again, and people from all over the world are excited to celebrate it. When thinking about Halloween, what come to our minds are faces on pumpkins, spooky decorations, and scary c...

10 Easter Newsletter Ideas for Great Results Elevate Your Campaign with Mailpro's Easter Templates and Tips As we embrace the vibrant season of Easter, businesses and marketers are given a golden opportunity to forge deep...

You should start by collecting email addresses from current and potential customers. Once you have a list of email addresses, you can start sending out regular emails with information about your products or services, as well as s...

Marketers are going a long way to ensure that they get every bit of visibility out of email marketing. In the last five years, mobile users have increased email usage by 30%. By now, the number of people who use email on mobile d...

In 2019, there were an estimated 3.8 billion email subscribersworldwide. With half of the world's population using email and the capacity to reach consumers at any time of day or night, email marketing remains an essential approa...

Upselling via email is a great way to get more value out of existing customers, without having to go out and acquire new ones. An upsell email campaign is an automated series of emails sent to customers with the aim of increasing...

When classes are back in session, the days of rest and vacation have come to an end, and students return to their work routines and classrooms. It is a moment where there are new challenges, new changes and of course, in which co...

An email campaign involves many people, and everyone has different roles related to each other. To make a campaign successful, collaboration is the key and to make it easy, Mailpro introduces a multi-user account. This is one of...

Considering the ROI generated through email marketing for various businesses, we can conclude that email marketing is here to stay. This is why we at Mailpro are working hard to meet our clients’ marketing demands. Digital market...

How many emails have you received with headings such as "You won the lottery" or "Lose Weight with this Natural remedy", "Gain financial freedom today.” Phrases or words like these are known as spam words. Using terms like ...

What is a newsletter and How to Create a Newsletter Step by Step I. Introduction to Newsletters Hey there! Welcome to our guide on newsletters. If you're wondering what newslettersare all about and how to create ...

Creating a customer journey for your business can help you better understand and serve your customers. By mapping out the typical customer's experience with your company, you can identify potential areas of improvement and create...

Creating a marketing plan is one of the most important things a business can do to succeed. A marketing plan outlines the specific actions that will be taken in order to achieve certain marketing objectives. It's most commonly use...

Email marketing can be a powerful tool for growing your business, but only if it's done right. With so many moving parts - from crafting killer subject lines to making sure your emails actually reach people's inboxes - it's easy ...

Valentine’s Day is around the corner. So what are your plans as a professional marketer? While you must spend time with your loved ones, you should also make the most out of this opportunity and promote your products. If you want...

Let’s face it- newsletters are one of the most effective ways for your company to convey the latest news and updates to followers and clients. These are quite effective in generating sales and leads, helping your business grow. ...

Are you looking for an easy and efficient way to create newsletters? Look no further than drag and drop editors! With Mailpro&s drag and drop technology, creating beautiful emails is easier than ever before - even if you don't h...

There are many different types of email marketing campaigns that you can try. In this article, we'll explore the most common types of email marketing campaigns and explain what they are and how they can help your business. Email ...

Are you looking for an easy way to reach more people with your business? Automated email marketing is the perfect solution! With automated emails, you can quickly and easily send out personalized messages tailored specifically to...

Email and SMS campaigns can complement each other very well. While email is a great way to reach a large number of people with your message, SMS campaigns can be more effective when targeting a smaller, more specific audience. By...

The current outbreak of coronavirus is significantly affecting brands and their sales. Amidst this business shutdown and panic, there are questions about how brands should communicate their messages to the people in crisis effect...

Mailpro recently launched it&s Email Marketing Benchmark for you to study your metrics and see where you stand compare to others in your industry or your region. Email plays a vital role in any marketing strategy. Quality content...

First of all, let's talk about what Email Automation is. Email automation is a process whereby email marketing software is used to send out bulk email messages to a large number of recipients. The email messages can be customized...

Do you know the most important part of your email marketing campaign? It is the email list.Email list plays such an important role that you can determine the performance of your online marketing campaign, user engagement, and gen...

To gain more and more subscribers to their newsletteris one of the advertisers’ objectives but their worst nightmare is when they unsubscribe and that can happen a lot sometimes. Here is our advice to keep a high number of subscr...

Mailpro is the perfect tool for small businesses who want to take their marketing to the next level. With Mailpro, you can create beautiful and professional email newsletters that will capture your customers' attention.And you ca...

The objective of an e-mail campaign is to ensure e-mails reach several recipients whose schedules in terms of checking their inbox may be different. This concept of sending the message to its recipient’s inbox is deliverability. ...

Chatbots are computer programs that simulate human conversation. They are used by businesses to provide customer service, and can be used for other purposes such as marketing and sales. Chatbots are becoming more popular, and mor...

It is clear that email marketing holds heaps of value and potential as a channel for communicating with your customers and users. The precise data provided by email campaigns generated by professional Email Marketing software, ha...

Let’s face it, today, modern teams work cross-functionally, remote across departments and time zones. While email remains the predominant way of communication, it is not conducive to a collaborative environment. As an ideal one-o...

Too many potential customers unsubscribing marketing-emails can never be good for businesses. It can make a significant dent in the profits. And imagine putting more and more effort to drafting perfect emails, yet users keep unsu...

Choosing the ideal email marketing software to manage your campaigns for sending emails, is a subject that needs a little research and that you take into account some requirements that are essential when making the best choice. T...

Email marketing is a powerful tool for engaging with customers and driving conversions. It allows businesses to communicate directly with their audience, build relationships, and drive sales. One often overlooked element of a suc...

Getting the customer's attentionis one ofthe most complicated tasks that entrepreneurs, advertisers ormarketers face,in both traditional media and the digital world.Words areanessentialpartof email marketingand using Copywritingt...

The tests of A and B are sent to different segments of users to study their behavior regarding the content. That is, you can check which versions generate higher opening rates, click-through rates or more interaction with the CTA...

Setting up an email marketing campaign is not as simple as sending emails to customers. It requires proper planning, targeting the right customers, and most importantly, determining the right amount of budget needed to run the ca...

TheWeb Marketinglooks so easy; actually everyone is using it, thus a beginner may feel that he can manage it himself without too much trouble. It is true; however you need to know some rules, not always followed by advertisers, w...

Summer has arrived! It is possible that you are planning to give your subscribers a break and vary your email marketing strategy for summer. But, we must tell you that you should not overlook this season and continuecommunicating...

What is an automatic email? An automated email is an email that is sent without having to manually input information every time you want to send a message . They are created and configured only once and are sent to contacts autom...

For a couple of months, Corona Virus has been dominating the news headlines around the world. Considering this situation all around the globe, brand marketers are in dire need to know how to deal with this condition since it is i...

Personalizationhas becomeoneof the main keys of anyemail marketing strategy.Trying to knowyour final userperfectlyandat what stage of the sales process youfind each one will help you fine-tune the strategy and cause impact with t...

A good click-through rate means good chance for conversions. This is why many marketers take this rate into consideration in their strategy. If you use a qualified database and relevant content, you are likely to get a high click...

Know how to use GIFS in your campaigns and easily import them into your messages You find them in all social networks, in daily conversation they have replaced the casual hello and good morning. They are usually fun and youthf...

Creating an attractive email design that manages to reach a client is currently within everyone's reach Design is a fundamental aspect when developing an email marketing campaign; creating an attractive design for your news...

One of the greatest advantages of e-mail campaigns is that with the help of tracking you can determine the problems in a campaign or on the contrary the actions that are profitable to the turnover. The stats enable to have an obj...

Did you know email drip campaigns generate 80% increased sales at 33% less cost? Well, yes! It is true. In fact, companies have noticed an increase of 20% in their sales after using drip campaigns to nurture leads. No matter how ...

If you are on this page, chances are that you are trying to put together a Christmas newsletter for your clients and customers. Sending Christmas newsletters will be of no use if most of your customers don't even click on it. The...

Summer is a vibrant season filled with opportunities to connect with your audience. As people enjoy vacations, outdoor activities, and summer sales, it's crucial for businesses to keep their communication channels open and en...

Keeping track of the activity generated by your email marketing platform is now easier since Mailpro offers you a monthly report of email and SMS campaigns. On a month by month scale, you will be able to find out the general st...

Anyone working in e-mail marketing will be familiar with the old prejudices: the medium is outdated, rarely used, and soon overtaken by social networks.But true is that e-mail is still the first means of choice in corporate and c...

Sharing surveys effectively is key to gathering valuable feedback and insights from your audience. The right method can significantly boost participation rates and ensure you collect meaningful data. Efficiently sharing your surv...

Survey branching, also known as skip logic, is a powerful feature in online surveys that allows respondents to be directed to different questions based on their previous answers. This dynamic approach not only makes the survey mo...