Email marketing, when executed well, can yield an impressive return on investment. At the heart of successful email campaigns is effective segmentation, a strategy that can be significantly enhanced using tools like Mailpro. Howe...
In today's dynamic digital landscape, effective marketing has evolved far beyond relying on a single communication channel. To truly connect with your audience and achieve meaningful results, it's essential to embrace a multichan...
Father's Day presents a significant opportunity for businesses to boost sales and engage with their audience. One powerful tool to accomplish this is through an effective email marketing campaign. In this article, we will explore...
One of the main trends that stands out for Email Marketing in 2019 is Storytelling. It is true that it is not a new technique, but, it has been gaining strength at a time when audiences seek greater personalization and emotional ...
Email marketing can be a powerful tool for relationship marketing. It allows you to keep in touch with your customers and prospects, while also building a relationship with them. In this blog post, we'll discuss how to use email ...
In the ever-evolving landscape of the real estate industry, effective marketing strategies are essential for staying competitive and connecting with clients. As we venture into 2023, the world of email marketing is evolving rapid...
In the fast-paced world of digital marketing, crafting visually appealing and engaging emails is essential for capturing your audience's attention. While HTML and CSS might seem like old hat for web design, when it comes to email...
This is a quick review with good tips about how to improve your delivery rate, from the Mailpro Team, the “Swiss Email Marketing Software” You found the right Email Marketing Solution, you have greet things to communi...
The success of a business, to a large extent, is determined by the marketing strategies. While most businesses focus on bringing more sales, only savvy marketers know that the best way to move ahead is to focus on a deeper aspect...
In today's digital age, where information travels at the speed of light, charities and fundraising associations are harnessing the power of email marketing to make a meaningful impact on their causes. With the right tools and str...
In the ever-evolving landscape of digital marketing, one tool has stood the test of time, continually proving its effectiveness in fostering connections, driving engagement, and nurturing customer relationships — email mark...
In the world of email marketing, a compelling Call to Action (CTA) is like a guiding star. It's the element that propels your subscribers to take the desired action, whether it's making a purchase, signing up for a newsletter, o...
Emails are an effective way of directly communicating with customers. Unlike advertisements, which are designed to attract a large group of customers, emails have a personal approach.So, the objective of email marketing is to dev...
Email marketing is a powerful tool for businesses of all sizes, but to ensure its success, it's important to have a solid understanding of the technical components that make up the email infrastructure. This includes everything f...
One of the good practices in email marketing is to have a newsletter with balance between text and images, but, we must choose the image and visual style of our content well to provoke the reader to interact with it. Sending a ne...
Mailpro has just announced the launch of its Email Marketing Benchmark for 2023. This exciting new tool is designed to provide marketers with valuable insights into industry trends, best practices, and performance metrics. With e...
A dedicated IPis a unique Internet Protocol (IP) address that is assigned to only one account. This ensures that email marketing campaigns are not affected by the reputation of other users on the same IP address. A dedicated IP a...
Email marketing is a great way to connect with customers and promote your car delearship. By following these tips, you can create email campaigns for your dealership that are engaging and effective. Start by building a list of em...
You should start by collecting email addresses from current and potential customers. Once you have a list of email addresses, you can start sending out regular emails with information about your products or services, as well as s...
Whether it’s selecting the right graphics, segmenting your audience, or writing relevant email copies - you’ve done everything for your email campaign! After all these efforts, are your emails still getting bounced? Truth be told...
Email marketing is an important tool for spas, wellness centers and beauty salons. By creating a list of subscribers and sending out interesting and engaging content, you can increase traffic to your website and grow your busin...
Over time, your email campaigns may trigger the spam filters at the receiving mail servers. And this cumulative effect of your campaigns has an impact on your sending reputation. Your sending reputation can be good or bad. The st...
What are Email Signup Forms? Email signup forms are a way to collect email addresses from potential subscribers. They are typically short and easy to fill out, and can be placed on a website or blog. The data collected from email ...
There are many different types of email marketing campaigns that you can try. In this article, we'll explore the most common types of email marketing campaigns and explain what they are and how they can help your business. Email ...
It is possible that at some point, you have asked yourself why you must use an Email Marketing application to send bulk mailings when there are other means that don’t present any costs. If this alternative has crossed your mind, ...
Email is one of the most important tools in our digital age, and so it’s important to get your email footers right. Having a good email footer can help you look more professional, increase customer confidence, and make sure your ...
Are you looking for an easy and efficient way to create newsletters? Look no further than drag and drop editors! With Mailpro&s drag and drop technology, creating beautiful emails is easier than ever before - even if you don't h...
Email marketing can be a powerful tool for growing your business, but only if it's done right. With so many moving parts - from crafting killer subject lines to making sure your emails actually reach people's inboxes - it's easy ...
Know how to use GIFS in your campaigns and easily import them into your messages You find them in all social networks, in daily conversation they have replaced the casual hello and good morning. They are usually fun and youthful,...
Have you ever stumbled upon an email that has genuinely impressed you with its captivating layout or the way it was written?Needless to say, email marketing is a popular communication medium that can have a significant impact on ...
When it comes to your emailing campaigns, the font you use can be just as important as the words themselves. You want to find a font that is easy to read and looks professional. Some of the best fonts for email include Arial, Ve...
If you want to start building your contact list for email campaigns or increase the one you have, you are probably asking yourself where you should start, and how to get these email addresses. In this article we will tell you how...
For a couple of months, Corona Virus has been dominating the news headlines around the world. Considering this situation all around the globe, brand marketers are in dire need to know how to deal with this condition since it is i...
Agile email marketing is quickly becoming the go-to method for email marketing. This approach allows for a high degree of flexibility and responsiveness to change, which is exactly what businesses need in order to stay ahead of t...
With 2.9 billion users across the globe, social media may seem like the future. Still, surprisingly enough, email marketing is also running with social media side by side at the same pace. Being a tried a tested approach, email m...
Neuromarketing can be used in email campaigns to improve open and click-through rates. By understanding how the human brain responds to various marketing stimuli, you can create emails that are more likely to be opened and clicke...
Personalizationhas becomeoneof the main keys of anyemail marketing strategy.Trying to knowyour final userperfectlyandat what stage of the sales process youfind each one will help you fine-tune the strategy and cause impact with t...
Learn which are the 6 statistics of your email marketing campaign that you should watch Statistical analysis is a fundamental part of email marketing, as it is for all the strategies that digital marketing allows us to achieve. T...
Most business email users receive more than 100 email messages and send more than 30 messages on a daily basis. In other words, sending emails and reading them takes a lot of time. It didn't start all of a sudden. It went through...
A common practice for companies when deciding to create their email marketing campaigns is to use email addresses that do not support a return response, that is, No-Reply Email addresses. These are accounts created for the sole p...
Let’s face it, today, modern teams work cross-functionally, remote across departments and time zones. While email remains the predominant way of communication, it is not conducive to a collaborative environment. As an ideal one-o...
Email marketing is one of the most powerful tools available to businesses, enabling them to reach potential customers in a direct and personal way. By carefully crafting email campaigns that are tailored to their target audience’...
Gain more reach in your campaigns by following good email marketing practices Despite being one of the digital marketing channels with the least popularity, email marketing is your way of creating that connection and customer lo...
Small businesses often find themselves at a disadvantage when competing against larger businesses. Not only do they typically have fewer resources, but they also have to be more creative in order to get their name out there. Mar...
If you have already tested the waters through email marketing, you must have heard about the term tags.So what are tags and what is all this hype surrounding them? This is what this article is all about. Here, we will talk about ...
Within digital marketing, sending emails can be considered as one of the most important and direct communication channels with customers. It handles very personal information of the users so it must be watched with the utmost care...
Do you know what is one of the major challenges in email marketing campaigns nowadays? Perhaps, it is not the emails opened or deliverability rate, but recipients to take action and click on email campaigns once they open and rea...
Getting the customer's attentionis one ofthe most complicated tasks that entrepreneurs, advertisers ormarketers face,in both traditional media and the digital world.Words areanessentialpartof email marketingand using Copywritingt...
Email marketing can be a great way for restaurants to connect with their customers. Restaurants can use email marketing to send special offers, menus, and announcements to their customers. Email marketing is a great way to keep i...
An email marketing plan is a critical component of any marketing strategy. Email is the most cost-effective way to market your products, engage with consumers, and achieve your business objectives. And, on average, you can expect...
Design a newsletter is not an easy task, for this reason, aprofessional email marketing tool offers you a catalog of Email Newsletter Templates that allow you to save time in creating your email marketing campaigns, by providing ...
Take advantage of everything email marketing has to offer starting from the first contact with your subscribers by sending a Welcome Email. Create a welcome email is one of the main elements that you must take into account when c...
Valentine’s Day is around the corner. So what are your plans as a professional marketer? While you must spend time with your loved ones, you should also make the most out of this opportunity and promote your products. If you want...
Email marketing is one of the most effective ways to generate leads, increase revenue, and increase brand awareness. However, in order to get the most of it, you should make sure you are carrying out your campaign properly. It in...
Email marketing is an ideal marketing solution for all kinds of businesses and startups. According to the 2018 studies by DMA, the marketing platform served an ROI of almost $32 for every dollar you spend on it. Another study by ...
Email and SMS campaigns can complement each other very well. While email is a great way to reach a large number of people with your message, SMS campaigns can be more effective when targeting a smaller, more specific audience. By...
It is clear that email marketing holds heaps of value and potential as a channel for communicating with your customers and users. The precise data provided by email campaigns generated by professional Email Marketing software, ha...
Upselling via email is a great way to get more value out of existing customers, without having to go out and acquire new ones. An upsell email campaign is an automated series of emails sent to customers with the aim of increasing...
Email marketing is a great way to reach out to both potential and current customers. However, it's important to make sure that your email subscribers are being converted into customers. Luckily, there are a few things you can do ...
Are you looking for an easy way to reach more people with your business? Automated email marketing is the perfect solution! With automated emails, you can quickly and easily send out personalized messages tailored specifically to...
Creating a marketing plan is one of the most important things a business can do to succeed. A marketing plan outlines the specific actions that will be taken in order to achieve certain marketing objectives. It's most commonly use...
For many Marketing specialists it is almost a norm to say that email marketing campaigns should always be sent between Tuesday and Thursday in the morning hours. But, in some cases, even the least expected day can be successful. ...
Email marketing is a great way to keep in touch with your customers, remind them about your product or service, and encourage them to come back and buy from you again. You can also use email marketing to build relationships with ...
Your IP Reputation is key to the success of your email marketing campaigns. ISPs are constantly on the lookout for senders with poor reputations, and will block emails from them in order to protect their users. A good IP Reputati...
What is an automatic email? An automated email is an email that is sent without having to manually input information every time you want to send a message . They are created and configured only once and are sent to contacts autom...
Find out the mistakes you should avoid when creating your next email campaign Submitting a Newsletter may be the most powerful way to reach your client or prospects, and if you want this to be successful among your subscribers th...
Creating a great email trigger campaign can be hugely beneficial to your business. By personalizing your messages and targeting the right customers, you can increase sales and improve customer loyalty. Here are some tips for crea...
It is clear that the goal of any marketing strategy is to achieve conversions and customer loyalty. It’s no different with Email Marketing, where we look for prospects to become customers. Using a Sales Funnel for Email Marketing...
Choosing the ideal email marketing software to manage your campaigns for sending emails, is a subject that needs a little research and that you take into account some requirements that are essential when making the best choice. T...
Setting up an email marketing campaign is not as simple as sending emails to customers. It requires proper planning, targeting the right customers, and most importantly, determining the right amount of budget needed to run the ca...
It is possible that as the owner of a small company, you’d previously thought that email marketing is not effective and that it is only for large corporations with large contact lists. We feel the need to tell you that it is time...
First of all, let's talk about what Email Automation is. Email automation is a process whereby email marketing software is used to send out bulk email messages to a large number of recipients. The email messages can be customized...
Write a hotel-focused email marketing campaign. It can be a series of emails with travel tips, information on special offers and packages, or even a simple "welcome" message for guests who have booked a room. Whichever you choose...
Access to technology has drastically changed the way vacation destinations are chosen. Most people can spend hours looking for hotel websites, travel agencies and airlines, and the right information for finding the best destinati...
Summer has arrived! It is possible that you are planning to give your subscribers a break and vary your email marketing strategy for summer. But, we must tell you that you should not overlook this season and continuecommunicating...
Email is the core of the marketing channel for all sizes and shapes of brands. Email is contributing factor in organizational growth and marketing success. The email marketing campaign statistics let you determine if you can foc...
In this article we tell you how emails that cannot be delivered are classified and why it is important to measure their quantity. The email marketing statistics are some of the most important aspects of an email marketing strateg...
Email marketing can be a great way to reach out to potential and current customers. But how do you know if your email marketing campaigns are actually effective? In this blog post, we'll show you how to measure the ROI of your em...
If you are an ecommerce company, you might already know the importance of Black Friday and Cyber Monday. These two events could actually prove to be a make-or-break time of the year! Rightfully so, Black Friday generates 3.6x hig...
While it is bad not to be able to land in your potential customers’ inbox, it is worse to lose an existing customer.“We miss you,” “Where have you been?” “Long time, no see”are magical phrases ...
Digital marketing is undoubtedly the most cost-effective marketing tactic in every entrepreneur’s pack of cards in the current era. According to a survey, more than 60% of the global population has access to the internet! This st...
With Mailpro you can integrate your application, ecommerce or website through SMTP or API. Which one you decide to use depends on your needs, which is more convenient for you, and on the amount of money you would like to invest i...
Keeping track of the activity generated by your email marketing platform is now easier since Mailpro offers you a monthly report of email and SMS campaigns. On a month by month scale, you will be able to find out the general stat...
Permission marketing is the process of gaining explicit consent from a customer before sending them any form of marketing communication. This could be in the form of an email, text message, phone call or even Facebook message. It...
Emails are important – more than you could possibly imagine! According to a report, there are more than 4.5 billion email accounts in the world, and as many as 180 billion emails are sent every day. Such is the potential of...
Marketers are going a long way to ensure that they get every bit of visibility out of email marketing. In the last five years, mobile users have increased email usage by 30%. By now, the number of people who use email on mobile d...
The General Data Protection Regulation, also known as GDPR, came into being on May 25th, 2018.However, this latest policy has sparked fears in the minds of marketers since then.You ask why?Well, it was because: 33.33% of B2B mark...
Email marketing is making its presence felt.It is constantly adjusting, adapting, and advancing in unison with the everchanging business landscape, and is governing the online marketing industry more than ever. According to an es...
Mailpro is the perfect tool for small businesses who want to take their marketing to the next level. With Mailpro, you can create beautiful and professional email newsletters that will capture your customers' attention.And you ca...
An email campaign involves many people, and everyone has different roles related to each other. To make a campaign successful, collaboration is the key and to make it easy, Mailpro introduces a multi-user account. This is one of...
After several months of work by our development and design team at Mailpro, we are eager to introduce to you, the latest version of our application,Mailpro V8. In this new version of ouremail marketing softwarewe have focused on c...
Do you know the most important part of your email marketing campaign? It is the email list.Email list plays such an important role that you can determine the performance of your online marketing campaign, user engagement, and gen...
Creating an attractive email design that manages to reach a client is currently within everyone's reach Design is a fundamental aspect when developing an email marketing campaign; creating an attractive design for your newsletter...
To improve the experience of users, online stores use some strategies like technology enhancements or marketing tactics that are known as e-commerce trends. To convert customers and make them trustworthy towards your brand, an on...
There is a great need to measure the activities marketers are doing to enhance your business’s value and success. It should be done to analyze the data that your client views and understand their way towards your services. In thi...
Email marketing is an effective way to reach out and engage with customers, build relationships, and drive sales. However, crafting successful email campaigns can be a daunting task for many marketers. To ensure your emails are o...
Take advantage of the opportunities to know the geographical position of your clients through geolocation in your email marketing campaigns Attracting your target audience is an opportunity that is closer within reach than you th...
Email marketing can be a great way to connect with your customers and increase sales, but it can also be confusing if you're not familiar with the terminology. In this blog post, we will define some of the most important email ma...
Developing a good email marketing campaign strategy is important if you want to be sure your email marketing campaigns are successful. The main objective of the campaign is to be profitable without too much trouble since it shoul...
How many times have we heard the phrase "The first impression is the one that counts"? When we think of Email Marketing, this phrase becomes very important. When it comes to the Subject of the Email, you could say it is as import...
When classes are back in session, the days of rest and vacation have come to an end, and students return to their work routines and classrooms. It is a moment where there are new challenges, new changes and of course, in which co...
Mailpro recently launched it&s Email Marketing Benchmark for you to study your metrics and see where you stand compare to others in your industry or your region. Email plays a vital role in any marketing strategy. Quality content...
Email segmentation is the practice of dividing your email list into smaller groups based on common characteristics. By segmenting your list, you can send more targeted and relevant messages to your subscribers, which can lead to ...
A dedicated IP is a unique Internet Protocol (IP) address that is assigned to only one account. This ensures that email marketing campaigns are not affected by the reputation of other users on the same IP address. A dedicated IP a...

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